The award exhibition at SDGC16 provided a unique opportunity for both designers and businesses to gain insight into the rigorous design approach, outcomes and impact of benchmark service design projects. These projects are recorded in the SDN case study library which sets an international standard for best practice and communicates the value of contemporary service design to businesses and academia around the world. See the award winners celebrating at the ceremony and check out the work of Gayle Rice, Brand Manual, Deutsche Telekom, Philips Design and Transformator Design at service-design-award.com.