Summary of first SDN event in Lagos

We’re very proud of our first SDN event in Africa. The Lagos Chapter in Nigeria has organized an informative and welcoming introduction to using service design as a potential methodology solving big problems that exist in the region. Read the summary of the event bellow!

Date: Thurs, 24th March 2016 

Venue: Café Neo, Victoria Island Lagos 

Speakers: 3 

Duration of event: 2 hours 

 The event began with Charles Ikem (PolicyLab Africa/Cofounder, SDN Lagos) making his presentation titled ‘Why service design’? Charles talked about the idea of moving from product to services and from consumerism to people. He stated that the digital era is eroding the influence of marketing and branding, and that people need to understand the variables of customer satisfaction with which to balance customer expectations and the customer experience. 

The second speaker, Uyai Effiong (Areedi/Cofounder, SDN Lagos), walked participants through a hypothetical scenario of booking a hotel, the customer journey for two scenarios, and how service design enhances this journey using service design tools and methods. 

The third speaker, Adam Talsma (Reboot Nigeria) gave a detailed tour of their latest service design project, MyVoice. MyVoice is a mobile platform developed to collect data about patients using primary healthcare facilities in Nassarawa State. Adam talked about empathy and working with Nigerians to understand the problem, then using service design. 

The day ended with a question and answer session to engage the audience. Questions asked included queries about the applications of service design, how service design can improve key sectors in the Nigerian economy, what skills o people need to practice service design and how service design in Lagos can grow. 

Audience Profile: From the attendance register that we kept during the event, the attendees were mainly entrepreneurs running private small to medium sized businesses. There were no representatives from government or multinational corporations. 

Reach: The event was live tweeted from our SDN Lagos handle and retweeted by several social media platforms within Nigeria. 

All the contributions are recorded and documented and will be placed on our blog and website in the future. 

 --

Related Headlines

SDN Global News Call for Papers: Touchpoint Vol. 11 No. 3 - Service Design and Change Management - Submit Until 8 NOVEMBER

Call for Papers: Touchpoint Vol. 11 No. 3 - Service Design and Change Management - Submit Until 8 NOVEMBER

In this upcoming issue of Touchpoint, we want to specifically focus on the relationship between change management and service design. Submit your abstracts until 8 November.

Continue reading
SDN Chapters “An Introduction to Service Design Through Journey Mapping” Takes the SDN’s New South African Chapter on an Educational Voyage

“An Introduction to Service Design Through Journey Mapping” Takes the SDN’s New South African Chapter on an Educational Voyage

The SDN's SVP and SDN Academy co-founder/Head of Training Jesse Grimes (Kolmiot Service Design) conducts an “An Introduction to Service Design Through Journey Mapping” course for the new South Africa Chapter.

Continue reading
SDN Chapters SAVE THE DATE - Training for an Unknown Future. Design as a Transversal Competency

SAVE THE DATE - Training for an Unknown Future. Design as a Transversal Competency

A preliminary event to the Cumulus 2020 Conference, the "Training for an Unknown Future" pre-conference will feature keynote speakers Richard Buchanan, Ezio Manzini and Guillermina Noël.

Continue reading
SDN Chapters 「HCD-Netフォーラム2019」開催のお知らせ

「HCD-Netフォーラム2019」開催のお知らせ

特定非営利活動法人 人間中心設計推進機構(HCD-Net)は2019年11月29日(金)〜11月30日(土)に東海大学 高輪キャンパスにて「HCD-Netフォーラム2019」を開催します。様々な領域に広がる「人間中心設計(HCD)」の可能性に触れられるこのイベントをサービスデザインネットワーク日本支部も協賛しております。皆様ふるってご参加下さい。

Continue reading