On 15 November 2018, the Singapore Chapter went live with more than 100 guests at the launch event.
The SDN Singapore Chapter successfully launched on November 15, 2018. Hosted by IBM iX at the IBM Studios Singapore, the event saw a turnout of 100+ guests coming from the public and private sectors and graced by guest-of-honour, Mr Mark Wee, Executive Director of DesignSingapore Council. Guest speaker Dr Nick de Leon, Head of Service Design Programme of the Royal College of Art, also shared interesting insights into how important this practice is to the industry. The night concluded with the graduation ceremony of the Service Design Masterclass, co-hosted by Nanyang Polytechnics and Royal College of Art and networking session.
Join us for the Service Design Global Conference (SDGC24) this October! Whether you prefer attending in person in Helsinki or participating online, exciting opportunities await. Register now on the conference website and be part of this inspiring event. See you there!
As the practice of service design continues to gain recognition and traction, a notable trend has emerged: organisations are choosing to build and utilise in-house service design teams rather than relying on external agencies. This shift brings with it a host of considerations, both positive and negative, that merit in-depth exploration and critical reflection.
What you are about to read is the latest thinking — and hands-on application — around service design and AI.
Service designers work within a unique context. Because our work influences service innovation, improvement and delivery across lengthy and often complex customer lifecycles, we must work closely with stakeholders from across our organisations, and even beyond. While we aim for deep expertise in our own practice, we must also familiarise ourselves with the ways many others work
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