Service Design in Hydropark

SDN Chapter Ukraine decided to visit Skvo on May 25, a week before the opening and help the team to reinvent the space and its customer journey.

Gentrify or Die. Skvoreshnik [The Birdhouse] is Veronika and Constantine, who are a family, young parents and a team of Ukrainian urban daredevils. Having launched Skvo in 2015 together with a crowd of volunteer associates in Trukhaniv Island — Kyiv’s (much wilder) version of the Central Park, they survived hundreds of awesome raves and gigs, as well as the criminal prosecution of Constantine for “illegal squatting” of the land, which was previously just a sandy damp. Now Skvo operates on a new land parcel officially assigned by the municipal council in Hydropark, Kyiv’s “recreational area” that comes “with its population included” according to Tripadvisor.

By a coincidence, this year Skvo opens on June 1 — Service Design Day 2019. Not by a coincidence SDN Chapter Ukraine decided to visit Skvo on May 25, a week before the opening and help the team to reinvent the space and its customer journey. The joint ideation will last for several hours and we hope to create practical recommendations, which Skvo team will have time to implement in a (little bit of) brick, mortar and (a lot of) recycled lumber before the grand opening.

The case of Skvoreshnik is important for Ukraine and for the service design consulting industry because it features grassroots public space co-created by its customers. It also illustrates an ongoing conflict of generations that currently consumes Ukraine, namely: post-Soviet vodka-banya-shashlyk lifestyle v. more conscious and wholesome options. And in Ukraine, no other place demonstrates this conflict better than Hydropark.

Related Headlines

SDN Chapters Program is now live and workshop tickets are  available for Service Design Global Conference 2021!

Program is now live and workshop tickets are available for Service Design Global Conference 2021!

We have some exciting news – program for the upcoming Service Design Global Conference 2021 is now live. Please visit the conference website for more information.

Continue reading
SDN Chapters Early bird tickets are now available for Service Design Global Conference 2021!

Early bird tickets are now available for Service Design Global Conference 2021!

The conference team is excited to welcome you to this year's Service Design Global Conference scheduled between October 21 – 22, 2021 (save the date to your calendar!)! Today, we are thrilled to announce that the early-bird tickets are now available with a new tiered pricing system for purchasing tickets.

Continue reading
SDN Chapters Announcing the theme for the Service Design Global Conference 2021: Taking a Stand

Announcing the theme for the Service Design Global Conference 2021: Taking a Stand

October 21 – 22, 2021 (Online)

Continue reading
SDN Global News It's here! The SDN Accreditation Programme for Service Design Practitioners

It's here! The SDN Accreditation Programme for Service Design Practitioners

We, at the SDN, are proud to announce the launch of our SDN Practitioner Accreditation programme - an entry-level certification for service design practitioners!

Continue reading