Service Design Award 2024 : Deadline Extension

We have heard you and our call for the Service Design Award has been extended! You now have the chance to submit your Service Design project until July 10, 2024 (23:59 CEST)!

Great news, designers!

We have heard you and our call for the Service Design Award has been extended! You now have the chance to submit your Service Design project until July 10, 2024 (23:59 CEST)!

We are looking forward to receiving your best work! To get more information on submissions, please see all the details on our website page

Thanks to all who have already submitted their best entries! You still have enough time to finalise your projects. Edit and polish your projects within the given deadline!

In case you need a bit of additional inspiration, check out our former winner and finalists projects and listen to the Tacito Podcast episode where Birgit Mager shares some tips for an outstanding award entry. 

The Service Design Network is pleased to announce the jury for the Service Design Award 2024, which recognises excellence in service design. The jury will select the finalists of this year's edition and proclaim the winners on stage at SDGC24 in Helsinki! 

This year's jury includes:

  • Luis Alt - Head of Jury and Founder of Livework Sao Paolo 
  • Satu Miettinen | Dean at University of Lapland
  • Cathy Huang | Chairperson at CBi China Bridge
  • Brian Gillespie | SDN Leadership Team
  • Damian Kernahan | CEO at Proto CX
  • Birgit Mager | SDN President

Here are some key details and benefits of participating in the Service Design Award:

  1. On-Stage Recognition: Winners will be celebrated and recognized at the highly anticipated Service Design Global Conference (SDGC24) in Helsinki. Imagine the thrill of sharing your achievements in front of an enthusiastic audience!
  2. Exclusive Tickets: Winners will receive free in-person SDGC24 tickets (1 per winning project), providing you with the chance to attend this prestigious conference and immerse yourself in the latest trends and insights in the world of service design. Finalists will receive free virtual SDGC24 tickets, ensuring that you don't miss out on the exciting conference experience.
  3. Exhibition and Presentation: Finalists will have the opportunity to showcase their projects through exhibitions, and winners will present at SDGC24, both online and at the venue. This is your chance to captivate the audience with your innovative service design solutions.
  4. International Recognition: Winners will receive a trophy and a winner's badge, symbolising excellence in the field of service design. Additionally, your project will be featured in the prestigious SDN case study library, gaining global recognition and inspiring others in their own service design journeys.
  5. Media Exposure: As a winner, you may have the opportunity to be featured in Touchpoint as well as in our Service Design Podcast. Your project will be highlighted through feature articles, providing you with further exposure and visibility within the service design community.
  6. Team Membership: Winners will be rewarded with a one-year free membership for their team, allowing you to continue collaborating, learning, and growing together.

Take this incredible opportunity to showcase your project, gain recognition, and become part of the global service design community. Submit your entry before the deadline on July 10, 2024.

Visit our Award page for detailed submission guidelines and templates.

If you have any questions or need assistance with your submission, please reach out to us at We are here to support you every step of the way.

Remember, you have just a few weeks left to submit your project for the Service Design Award. We can't wait to see the innovative solutions you've been working on!

Meet our 2024 Head of Jury: Luis Alt 

A Guide for Award-Winning Service Design Projects

In this article, I will share how I evaluate projects based on key criteria such as challenge, methodology, outcome, and the appeal of the submission - I will go through each of them. And although some of the judging categories were there before my arrival, the method I will share has become the basis of how the jury evaluates projects every year." Luis Alt

Tips for an outstanding Service Design Award entry with Birgit Mager the presifent of the Service Design Network
In this episode, we discuss the multicultural nature of Germany’s food, the importance of recognition and the Service Design Award, its inception, and some secrets to submitting an outstanding proposal! Our guest, Birgit Mager, brings lots of laughs and light into the episode. She’s one of the pioneers of building the mindset and market readiness for service design and the president of the Service Design Network.

About the Service Design Award

The Service Design Award, founded by the Service Design Network in 2015, is the most prestigious award honoring service design excellence from around the world. 

The SDN will look to celebrate the incredible achievements of our finalists and ultimate winners during the Service Design Global Conference which is slated to take place this year in Helsinki from October 3-4. This is an opportunity for you and the amazing contributions you have made to shine. Please consider taking the time to review your past projects, decide which one illustrates your best work and submit your project today

  • Regular entry:  April 1 - June 15, 2024
  • Late submission: June 16 - June 30, 2024
  • Extended deadline: July 10, 2024

Enter now!

SDN Perks and Privileges for Winners

  • On-stage recognition at the Service Design Global Conference (SDGC24) in Helsinki
  • 1 free in-person SDGC24 ticket per winner project
  • Finalists exhibition and winner presentations at SDGC24
  • International recognition, trophy and winner's badge
  • The showcase of your project in the SDN case study library
  • Discussion/interview on the Service Design Podcast regarding your project
  • Feature articles in Touchpoint, the International Journal for Service Design
  • One-year free membership for your team

All Service Design Award finalists will receive a recognition certificate and your work will be added to our Case Study library - allowing our network to discover the top-tier projects and uncover trends and insights in Service Design that define excellence. 

Winners will be awarded with a trophy and be celebrated on stage at Service Design Global Conference in Helsinki on October 3, 2024. 

Highlight your Great Work

Highlight your exceptional projects by entering one of the three Award categories:

  • Professional Commercial
  • Professional Non-profit / Public sector
  • Student 

For additional inspiration and motivation, check out the winning projects from the previuos season.

Be our Partner

Are you interested in placing your brand front and centre at the most critical event service design professionals will attend all year?

The Service Design Award is one of the highlights or our annual conference. Recognised as the only international award honouring service design excellence on both the professional and academic levels makes this a highly-coveted recognition. Help make our 2024 finalists and ultimate winners feel how special they are by supporting us in bringing this event to the SDGC24 stages.

For all questions and suggestions contact us via: 

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