SDN Saskatchewan hosts a persona lunch and learn in Saskatoon

A lunch and learn features the benefits of personas in service design.

On Wednesday, November 9, the Saskatchewan chapter of SDN held its first ever event in Saskatoon. In partnership with zu Communications, a lunch and learn was hosted highlighted the finer points of personas and their use in service design.

With about a dozen attendees from different organizations in Saskatoon, the hour long session included a formal overview of personas, including what they are, the various types of personas, the elements they include, how they are typically created and how they can be used and applied when creating or improving services.

There was excellent discussion and dialogue with all attendees which was held in zu’s Experience Room.

The persona workshop was certainly a successful event and we look forward to hosting many more events in Saskatoon in the near future.


--
All Headlines

Related Headlines

SDN Chapters Meet, Mingle & Make an Impact – See You at SDGC25!

Meet, Mingle & Make an Impact – See You at SDGC25!

Join us at SDGC25 in Dallas and online, this October 15–17. In-person and virtual tickets are available - your invitation to connect, share ideas, and explore service design's impact on business.

Continue reading
SDN Chapters Highlights from the webinar "Choreographic Thinking for Service Design" with Katrin Kolo

Highlights from the webinar "Choreographic Thinking for Service Design" with Katrin Kolo

We are excited to share the entire recording and the full transcript of this event with Organisational Choreographer and Creative Strategist Katrin Kolo.

Continue reading
SDN Chapters AI nei Servizi: proattività e personalizzazione

AI nei Servizi: proattività e personalizzazione

Per anni i servizi hanno funzionato “a chiamata”: il cliente ha un problema, contatta l’azienda, l’azienda risponde. È un modello reattivo, spesso lento, costoso e poco coerente. L’intelligenza artificiale ribalta questo schema. Grazie alla capacità di analizzare grandi quantità di dati in tempo reale, l’AI permette ai fornitori di servizi di anticipare i bisogni, intervenire prima che il cliente debba chiedere aiuto e modellare l’interazione sul singolo individuo, non sulla “media” dei clienti.

Continue reading
SDN Chapter News Highlights from the webinar "Everyday Service Design" with Leili Mirzakhalili

Highlights from the webinar "Everyday Service Design" with Leili Mirzakhalili

We are excited to share the entire recording, recommended resources and the fill transcript of this event with Freelance Service Designer Leili Mirzakhalili.

Continue reading