Even though it was Friday evening, MediaBarn was packed with service designers joining us for our third annual SDGC Filmfest. This year’s Filmfest differed from our past events as we had SDN Co-founders Birgit Mager and Shelley Evenson as honored guests. The room teemed with excitement to hear the two founders talk about the past, present, and future of the Service Design Network.
The night started with a quick meet and chat with Birgit and Shelley as they told us the story of how they began the service design community despite being on opposite ends of the world. Though they experienced differences in language, culture, and standards for beer, they both had a common goal of making the world better through building a service design community. Starting in 2008, they opened the once-exclusive community to the practitioners around the world when they saw a growth of interest in this field. Fast forward to 2019, Birgit and Shelley witnessed the seeds they planted grow into fruition with 46 local chapters across the world.
Talking about the present and future of service design, they both believe that topics within the SD community are changing to incorporate more well-rounded educational programs, defining standards of design, and continuing the building of local communities to spread service design organically. Shelley added that industries should be moving forward to a new era of customer experience by adopting the Service 4.0 model of proactive, integrated, human-centered, and data-driven approach. Lastly, Birgit hopes to see service designers be defined by outcomes rather than deliverables as we learn to speak languages of all kinds.