SDGC 2020 Movie Night

Again this year, our DC chapter hosted a movie night event for our members who may have missed this year's conference - showcasing two of our favorite talks.

First up was the show-stopping tale from Benjamin Earl Evans, Airbnb’s Product Inclusion Lead. Benjamin emphasized that we all have a responsibility to design services that make everyone, everywhere feel included. All too often our own biases lead us to create services that marginalize or exclude. By recognizing implicit bias and truly iterating on research and prototypes, you can redesign systems and experiences to increase equity and customer satisfaction.


To wrap the evening, Sarah Drummond, CEO of Scotland-based Snook, presented her case on why having designers on a team doesn’t necessarily mean a user-centered organization. Our everyday micro decisions add up to the overall experience our users have and we as designers must acknowledge our influence. Whether it’s how you finance the products, what your outcome measurements are to what your staff deliver on the ground, we all impact the user experience. It’s easy to believe that the size of your team and design system is a measure of how much your organization has invested in design. But when you look beyond the invisible boundaries of your team and platforms, does everyone in the business really have a literacy of what good products and services look like?


Check out these link for the sketch notes!

Related Headlines

SDN Chapters Happy Holidays from SDN

Happy Holidays from SDN

We, at the Service Design Network, would like to wish you and yours a very happy and healthy holiday. In the spirit of giving this holiday season, we are excited to offer our community speciality pricing on opportunities designed to help you learn, grow and connect. From SDN Membership, SDN Accreditation, and the SDN Academy, now is the time to "gift yourself" by taking advantage of these discounted offers today.

Continue reading
SDN Chapters SDN Accreditation developments – our new programme is online!

SDN Accreditation developments – our new programme is online!

Our SDN Accreditation Programme is continuously developing, and we are pleased to share with you our latest developments! Visit our new landing page to learn more and consider applying for your accreditation. We are pleased to offer you a 20% discounted rate for applications for Service Design Professional or Master received until 20 January 2021.

Continue reading
SDN Chapters Service Design Award 2020 - Meet our Jury

Service Design Award 2020 - Meet our Jury

Meet our Service Design Award 2020 Jury members – the leading international service design experts. They carefully evaluate each of project submissions in order to award the very best of service design.

Continue reading
SDN Global News Our Stance and Activities Against Discrimination and Social Injustice

Our Stance and Activities Against Discrimination and Social Injustice

A message from our President Birgit Mager on behalf of the SDN Leadership Team.

Continue reading