SDGC 2020 Movie Night

Again this year, our DC chapter hosted a movie night event for our members who may have missed this year's conference - showcasing two of our favorite talks.

First up was the show-stopping tale from Benjamin Earl Evans, Airbnb’s Product Inclusion Lead. Benjamin emphasized that we all have a responsibility to design services that make everyone, everywhere feel included. All too often our own biases lead us to create services that marginalize or exclude. By recognizing implicit bias and truly iterating on research and prototypes, you can redesign systems and experiences to increase equity and customer satisfaction.


To wrap the evening, Sarah Drummond, CEO of Scotland-based Snook, presented her case on why having designers on a team doesn’t necessarily mean a user-centered organization. Our everyday micro decisions add up to the overall experience our users have and we as designers must acknowledge our influence. Whether it’s how you finance the products, what your outcome measurements are to what your staff deliver on the ground, we all impact the user experience. It’s easy to believe that the size of your team and design system is a measure of how much your organization has invested in design. But when you look beyond the invisible boundaries of your team and platforms, does everyone in the business really have a literacy of what good products and services look like?


Check out these link for the sketch notes!

Related Headlines

SDN Chapters Service Design Network Learning Fest 2022

Service Design Network Learning Fest 2022

The SDNLF22 is an international virtual conference connecting the next generation of service designers. Open to all disciplines, our goal is to facilitate learning and push the boundaries of service design to foster growth, together in synergy.

Continue reading
SDN Global News Call for Papers: Touchpoint Vol. 13 No. 2

Call for Papers: Touchpoint Vol. 13 No. 2

The Call for Papers for our next issue of Touchpoint is open! Submit your abstract by 12 March 2022 and help us to advance the service design field and its practices. We’re looking forward to many inspiring contributions!

Continue reading
SDN Chapters Massive Change – Life-Centred Design

Massive Change – Life-Centred Design

Recently, Touchpoint publisher Prof. Birgit Mager sat down with design pioneer Bruce Mau to discuss his recent thinking about enterprise design, the significance of canoe-building and life-centred design.

Continue reading
SDN Chapters DEADLINE EXTENDED to Oct. 31 - Submit your abstract forTouchpoint Vol. 13 No. 1

DEADLINE EXTENDED to Oct. 31 - Submit your abstract forTouchpoint Vol. 13 No. 1

Dear writers, we are glad to let you know the deadline for the submission of Touchpoint Vol. 13 No. 1 has been extended to October 31st!

Continue reading