The topic for the evening’s event was exploring SD and UX. Mediabarn graciously offered us their space, as well as dinner, at their headquarters in Arlington for a film viewing and panel discussion. The event kicked off with short film Design Disruptors by InVision. The documentary revealed how the world’s top 15+ companies use design to transform their industries. The film illustrates how leaders in organizations like Netflix, Google, Facebook, and Airbnb succeed with integrating design in their business process. Some takeaways from the film include design leaders in every industry believe that design is looking at old-world problems and solving it with new-world technologies, and design is continuously looking for ways to stir emotional connection between humans and their surroundings. One comment from the film that made everyone erupt in laughter was designers like to invent names for their titles. The short film helped set the tone for the discussion to come.
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Touchpoint – The Journal of Service Design provides a window into the discussion of service design, facilitating a forum to debate, share and advance the field and its practices. In addition, it aims at engaging clients to listen in on the discussion, learn about the field, and become involved in the development and implementation of service design for their organisations.