Have you ever been curious about where service design comes from? What it is? Why it relates to so many other fields so well? Or why it makes just so much sense?

With so much growing interest in the Service Design discipline, our DC chapter summer event, focused on introducing the roots of Service Design.

The DC Service Design Chapter’s summer event in August was Service Design Roots. It set out to discuss where service design comes from, what it is, why it relates to so many fields, and why it makes sense to use. John Gray Parker, a Service Designer from Booz Allen, led a discussion that spanned service design history, background and theory; from Lynn Shostack and Birgit Mager, to Patti Moore and Service dominant logic. The group intersected with questions, thoughts, and critiques, as we engaged in a very meaningful dialogue about what service design is, what it's primary influences are and have been, as well as where it is going. A few questions that stirred up conversation were; “Is Service Design replacing market research?” and “Should Service Design incorporate quantitative research?” The group explored each question for a short time, but the group consensus was these questions could be explored and debated for hours. We all look forward to mulling these over in future meetings. 

The second half of the evening was led by Jamie Bowerman, a Service Design lead at Booz Allen, who facilitated an interactive workshop exploring the acceptance of chaos, shifting perspective, empathy building, and the ideation of a new service. Participants went through the activities in small groups of 4-5 allowing for great opportunity to intimately connect with fellow creatives and get a taste of what Service Design is, the basic tools involved, and how it proves to be a valuable methodology for service innovation.

This was the first part of a 3 part series. We have planned follow up events that discuss the intersections of Service Design with UX and CX, so stay tuned!



Related Headlines

SDN Chapters El Concilio de Diseño - Un mecanismo escalable para evaluar la calidad de los proyectos

El Concilio de Diseño - Un mecanismo escalable para evaluar la calidad de los proyectos

Cuando el equipo de diseño de BBVA Bancomer empezó a crecer de forma acelerada, pasando de 6 a 120 diseñadores en el lapso de 2 años, nuestro mayor reto fue establecer y permear un mismo mindset de diseño. El cual debía encontrar el balance ideal entre establecer procesos y fomentar una libertad creativa.

Continue reading
SDN Chapters Service Design Award 2019 - 5 years of celebrating service design excellence!

Service Design Award 2019 - 5 years of celebrating service design excellence!

Service Design Award, founded by the Service Design Network in 2015, is the most prestigious award honouring service design excellence from around the world. This year we are celebrating our fifth anniversary and we are proud of our previous winners and finalists who helped us to stay true in our vision to make service design the new normal.

Continue reading
SDN Chapters SDN Academy - Service Design Basics Workshop in Cologne

SDN Academy - Service Design Basics Workshop in Cologne

The latest SDN Academy Service Design Basics Workshop was intense, inspirational and packed with energy! Conducted from 6-7 April 2019, the workshop introduced participants to the world of service design, covered the fundamentals of the service design process, and provided them with the essential methods and tools to support their work in the practice.

Continue reading
SDN Global News SDGC19 Tickets for Sale

SDGC19 Tickets for Sale

Pick your preferred type of ticket or pack and get access to two buzzing and vibrant conference days with inspiring talks and intense workshops

Continue reading