The Hong Kong Management Association (HKMA) and SDN HK Chapter invited Daryl Choy (One of SDN HK Chapter Co-founder) for this workshop, this workshop talked about O2O experience journey design. The topic in this workshop focused on consumer journey, experience innovation and Service Design Network. This event was hold on 2017/9/11 afternoon in HKMA Advanced Management Development Centre.
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As the practice of service design continues to gain recognition and traction, a notable trend has emerged: organisations are choosing to build and utilise in-house service design teams rather than relying on external agencies. This shift brings with it a host of considerations, both positive and negative, that merit in-depth exploration and critical reflection.
What you are about to read is the latest thinking — and hands-on application — around service design and AI.
Service designers work within a unique context. Because our work influences service innovation, improvement and delivery across lengthy and often complex customer lifecycles, we must work closely with stakeholders from across our organisations, and even beyond. While we aim for deep expertise in our own practice, we must also familiarise ourselves with the ways many others work
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