The third edition of our signature event
The third event of the Bulgarian Chapter was dedicated to the Nordic Service Design.
We had special guests from Telenor, one of the biggest telecoms in Bulgaria. The company has created a department "Customer experience" in order to introduce service design as a way of working.
The other attendees came fom a mixture of organizations such as ING Bulgaria, Siteground, Bulgarian Academy of Science, WebTechnology, Betahaus, Autoboubd and others.
Join us at SDGC25 in Dallas and online, this October 15–17. In-person and virtual tickets are available - your invitation to connect, share ideas, and explore service design's impact on business.
We have winners in the house! Congratulations on your well-deserved success to all Service Design Award 2025 winners and finalists!
Negli ultimi mesi si è parlato moltissimo di intelligenza artificiale nei servizi, ma quasi sempre in termini di efficienza, automazione o riduzione dei costi. Eppure, osservando i team che lavorano davvero con l’AI, emerge un tema molto più interessante e, soprattutto, più umano: la fiducia.
We are excited to share the entire recording and the full transcript of this event with Organisational Choreographer and Creative Strategist Katrin Kolo.
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