What was your greatest jam disaster? And what did you learn from it?
I don't think we have had a disaster. We do have lots of people who call us after a Jam and say "I'm going to quit my job! I want to JAM EVERY DAY!" We have a conversation about being your jam-self at work, and about sprints vs reflection etc… Sometimes when you Jam hard it's easy to take people around you for granted. Perhaps there have been some losses there that were disastrous, but that's our fault, not the Jams.
How has service design changed since you started the Jams and what will be the next step in your opinion?
Service design is changing all the time, but I think it has certainly grown in confidence. A lot of that comes from a better understanding of design through exposure to it (maybe the Jams helped a little bit there) but we also have the valuable longitudinal studies that show the efficacy of design-led approaches. And it helps that Big 4 consultancies also now offer SD. :)
I did a talk for the SDN on where service design is going (it will be online soon), and my special interest is how the needs of service design are served by the way organisations are evolving, and how we can help push that evolution through how we work.
Do you find it difficult to get management buy-in to Jams?
Not especially. It's important to present them as part of a project or programme, and show how they fit in that context. It's also really important to remember that (despite what some orgs. are selling just now) you can't do everything with a pressure-cooker event like a Jam. They are not always the answer. But they have clear uses and benefits.
How did you manage to spread the jam epidemic around the world? What, in your opinion, was the key to launch it?
We used a lot of Twitter. And we talked to some key people before we launched to make sure they were inside. But I think the most important aspect is that we give a space for local hosts to shine and show what they can do. That means they are strong ambassadors in their own community. One example is how every Jam can make their own version of the Global logos, to show they are unique but part of a family.
It also helps that we have some pretty clear visual imagery and a few "mantras" that we repeat over and over until they become very present. "Doing, not talking." "Show me, don't tell me." "Stop comparing opinions, start building prototypes." "Keep it fun!"
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