The webinar focused on AI and Service Design and was divided into three phases:
- a brief introduction,
- group discussions,
- and a pitch round.
During the webinar, participants talked about how AI can be used in service design work. Some of the use cases discussed included using AI for preliminary research, generating ideas quickly, categorizing cards, drafting service blueprints, and creating personas and prototypes. Participants also shared real-world examples of AI being used in service design work in Switzerland, such as the experience of Swiss Agency comparing AI-generated personas with personas created by humans.
The webinar also touched on important questions about the future of AI in Service Design work, such as how to ensure that AI tools remain ethical and customer-centric. Despite the potential benefits of AI tools, participants emphasized that expert input and guidance are still necessary to improve the quality of work generated by these tools.
Overall, the webinar provided valuable insights into the potential of AI tools in Service Design work and sparked important conversations about the future of this field.
We'd like to thank all the participants for sharing their experiences during the webinar!
Below you’ll find the Whiteboard used during the workshop and notes from the webinar.