Servitization is big business, and service design can support the development effectively.

2016 got off to a great start for events program for Service Design Network with an event around servitization and service design.

Off to a great start

2016 got off to a great start for the Copenhagen chapter’s events program, with a heavenly match between HOLONs service designer, Adrià Garcia i Mateu and service designer of MAN diesel & Turbo, Rikke Knutzen. The two of them build the yellow brick road to the land where creating services around products melt fluidly together with the hot business topic of after sales – now known as Servitization. Adrià presented the concentrated auditorium of AAU CPH with the step-by-step Value Creation Canvas for an efficient value propositioning by mapping companies service offerings with the expectation and experience of customers. In continuation, Rikke contributed with the experiences from a service design perspective, and formed the bridge from the present day learnings to the future view of the service design role in Servitization. The event finished off with a networking session, which allowed the participants to talk to and learn more from the professional speakers.
Carina Jensen & Merete Bokær
Off to a great start
medium_id
medium_id - Service Designer

Adrià Garcia i Mateu is a service designer from HOLON in Catalonia. He has over the years worked in the intersection between servitization and service design and has a passion for communicating and inspiring people. He has experience in guiding companies through this specific transformation from product orientation to service orientation.

medium_id
medium_id - Business Development Manager - MAN Diesel & Turbo

Rikke Knutzen works as a Business Development Manager for MAN Diesel & Turbo in the service business MAN PrimeServ. Besides this she is co-founder of sdn-dk and have a big passion for the strategic use of design thinking in service businesses.

All Headlines

Related Headlines

SDN Chapters Meet, Mingle & Make an Impact – See You at SDGC25!

Meet, Mingle & Make an Impact – See You at SDGC25!

Join us at SDGC25 in Dallas and online, this October 15–17. In-person and virtual tickets are available - your invitation to connect, share ideas, and explore service design's impact on business.

Continue reading
SDN Chapters Service Design Award 2025 - The Winners

Service Design Award 2025 - The Winners

We have winners in the house! Congratulations on your well-deserved success to all Service Design Award 2025 winners and finalists!

Continue reading
SDN Chapters Intelligenza artificiale e Service Design

Intelligenza artificiale e Service Design

Negli ultimi mesi si è parlato moltissimo di intelligenza artificiale nei servizi, ma quasi sempre in termini di efficienza, automazione o riduzione dei costi. Eppure, osservando i team che lavorano davvero con l’AI, emerge un tema molto più interessante e, soprattutto, più umano: la fiducia.

Continue reading
SDN Chapter News Highlights from the webinar "Choreographic Thinking for Service Design" with Katrin Kolo

Highlights from the webinar "Choreographic Thinking for Service Design" with Katrin Kolo

We are excited to share the entire recording and the full transcript of this event with Organisational Choreographer and Creative Strategist Katrin Kolo.

Continue reading