Servitization is big business, and service design can support the development effectively.

2016 got off to a great start for events program for Service Design Network with an event around servitization and service design.

Off to a great start

2016 got off to a great start for the Copenhagen chapter’s events program, with a heavenly match between HOLONs service designer, Adrià Garcia i Mateu and service designer of MAN diesel & Turbo, Rikke Knutzen. The two of them build the yellow brick road to the land where creating services around products melt fluidly together with the hot business topic of after sales – now known as Servitization. Adrià presented the concentrated auditorium of AAU CPH with the step-by-step Value Creation Canvas for an efficient value propositioning by mapping companies service offerings with the expectation and experience of customers. In continuation, Rikke contributed with the experiences from a service design perspective, and formed the bridge from the present day learnings to the future view of the service design role in Servitization. The event finished off with a networking session, which allowed the participants to talk to and learn more from the professional speakers. Carina Jensen & Merete Bokær
Figure image
medium_id
medium_id - Service Designer

Adrià Garcia i Mateu is a service designer from HOLON in Catalonia. He has over the years worked in the intersection between servitization and service design and has a passion for communicating and inspiring people. He has experience in guiding companies through this specific transformation from product orientation to service orientation.

medium_id
medium_id - Business Development Manager - MAN Diesel & Turbo

Rikke Knutzen works as a Business Development Manager for MAN Diesel & Turbo in the service business MAN PrimeServ. Besides this she is co-founder of sdn-dk and have a big passion for the strategic use of design thinking in service businesses.

Related Headlines

SDN Global Service Design Impact Report: Health Sector

Service Design Impact Report: Health Sector

This year, the Service Design Network will publish its second Service Design Impact Report – and the health sector is in the spotlight!

Continue reading
SDN Global News Service Design Award 2017 - deadline extended to June 27th (23:59 CET)!

Service Design Award 2017 - deadline extended to June 27th (23:59 CET)!

Due to high demand the Service Design Award 2017 deadline has been extended to June 27th (23:59 CET)! It is the premier international award for service design. The Award recognises work of an exceptional standard in the field of service design by both students and professionals.

Continue reading
SDN Global Service Design Day 2017 was a great success - take a look at the buzz!

Service Design Day 2017 was a great success - take a look at the buzz!

We loved being a part of the 2nd international Service Design Day! Congratulations to everyone who got involved because you managed to make an even bigger buzz than last year, which means more people than ever now know about the amazing power of service design!

Continue reading
SDN Chapter News Mikko Koivisto, pioneer of service design, chosen to receive the Ornamo Award

Mikko Koivisto, pioneer of service design, chosen to receive the Ornamo Award

Service designer Mikko Koivisto has won the Ornamo Award of 2017. Koivisto, the Lead Service Designer and Customer Experience Director of the Hellon service design agency, is one of Finland’s first academically trained professionals in service design. He has been involved in developing this field both in Finland and abroad.

Continue reading