Servitization is big business, and service design can support the development effectively.

2016 got off to a great start for events program for Service Design Network with an event around servitization and service design.

Off to a great start

2016 got off to a great start for the Copenhagen chapter’s events program, with a heavenly match between HOLONs service designer, Adrià Garcia i Mateu and service designer of MAN diesel & Turbo, Rikke Knutzen. The two of them build the yellow brick road to the land where creating services around products melt fluidly together with the hot business topic of after sales – now known as Servitization. Adrià presented the concentrated auditorium of AAU CPH with the step-by-step Value Creation Canvas for an efficient value propositioning by mapping companies service offerings with the expectation and experience of customers. In continuation, Rikke contributed with the experiences from a service design perspective, and formed the bridge from the present day learnings to the future view of the service design role in Servitization. The event finished off with a networking session, which allowed the participants to talk to and learn more from the professional speakers.
Carina Jensen & Merete Bokær
Off to a great start
medium_id
medium_id - Service Designer

Adrià Garcia i Mateu is a service designer from HOLON in Catalonia. He has over the years worked in the intersection between servitization and service design and has a passion for communicating and inspiring people. He has experience in guiding companies through this specific transformation from product orientation to service orientation.

medium_id
medium_id - Business Development Manager - MAN Diesel & Turbo

Rikke Knutzen works as a Business Development Manager for MAN Diesel & Turbo in the service business MAN PrimeServ. Besides this she is co-founder of sdn-dk and have a big passion for the strategic use of design thinking in service businesses.

All Headlines

Related Headlines

SDN Chapters SDGC24 Replay tickets available for purchase

SDGC24 Replay tickets available for purchase

In case you missed the Service Design Global Conference 2024, you can purchase Replay access to all recordings and view them at your leisure until October 4, 2025.

Continue reading
SDN Chapters Achieving Interdisciplinarity—Touchpoint Vol.15 No.2 is out!

Achieving Interdisciplinarity—Touchpoint Vol.15 No.2 is out!

In this issue of Touchpoint, we focus on interdisciplinarity itself. What does success look like, and what are the tried and tested methods to achieve it?

Continue reading
SDN Chapters Service Design Global Conference 2024 - Virtual tickets still available!

Service Design Global Conference 2024 - Virtual tickets still available!

Join us for the Service Design Global Conference (SDGC24) this October! Our in-person tickets are sold out, but you can still register for the full virtual experience and be part of this inspiring event. See you there!

Continue reading
SDN Chapters Touchpoint 15-3 Call for Papers deadline extended: “Designing from Within”

Touchpoint 15-3 Call for Papers deadline extended: “Designing from Within”

As the practice of service design continues to gain recognition and traction, a notable trend has emerged: organisations are choosing to build and utilise in-house service design teams rather than relying on external agencies. This shift brings with it a host of considerations, both positive and negative, that merit in-depth exploration and critical reflection.

Continue reading