First Going Glocal Meetup to Focus on Business, Education and Ethics (February 23,2021)

“Twenty-five years of service design—that deserves a review, but above all it requires a look ahead: what are the relevant developments of the field and how can we have a significant influence on a “desirable future?” Birgit Mager, SDN President

The Future of Service Design study developed by SDN President Birgit Mager in partnership with some of the leading thought leaders of our industry generated some fascinating insights, leading questions and compelling commentary designed to provoke discussion around what lies ahead for the practice of service design. On February 23, 2021 (12:00- 1:30 pm, CST), SDN members will have the chance to take a deep dive into this very topic via our first Going Glocal Meetup.

Led by Birgit Mager (Professor at KISD, and SDN President), Jamin Hegman (VP Experience Strategy at Capital One, and SDN Leadership Team) and Gabriela Salinas (Co-Founder & CEO of Service Design Mexico + Frontstage, and SDN Monterrey Chapter Lead), attendees of this co-hosted (SDN Chapters Dallas/Monterrey) event can join a lively discussion designed to explore the future, tackle its challenges and look for opportunities to collaborate.

The Future is Now: Join the Conversation

While the Future of Service Design report covers a host of trending topics, for purposes of this conversation, we will focused on business, education and ethics and the special significance these themes have on the future of service design—and for which we can begin to prepare ourselves: 

  • How do service designers “skill-up” to evolve from designer to key management consultant? 
  • What does it take for practitioners to be involved in decision-making at the strategic (C-Suite) level?
  • How can design education evolve without losing the skills of traditional design?
  • Service design is, by nature, interdisciplinary; how do we ensure that education is interdisciplinary from the start?
  • What makes a service ethical?
  • What unintended consequences might our service(s) have and how do we minimise potential adverse outcomes?

How to Attend: The Going Glocal Meetups are exclusive to SDN paying members. Taking place via Zoom, you can find an access link to our launch event via your dashboard (My SDN) under the discounts section. 

No registration required!

Join us for this engaging talk and walk away with new connections and the kinds of critical insights that will help us create positive outcomes for society and its future generations.

“We can no longer ignore the compelling reasons to reinvent ourselves, our communities and our organisations with urgency, and build a better new normal.” Birgit Mager, SDN President

All Headlines

Related Headlines

SDN Global News Save the Date: Going Glocal Meetup (February 23, 2021)

Save the Date: Going Glocal Meetup (February 23, 2021)

A Knowledge Exchange for SDN Members

Continue reading
SDN Chapters Touchpoint 17-1––From AI to Synthetic Services | Roundtable

Touchpoint 17-1––From AI to Synthetic Services | Roundtable

On May 20th 2026, we are holding a special event connected to the publication of the most recent issue of Touchpoint, the journal of service design: Touchpoint Vol.17 No. 1 | From AI to Synthetic Services.

Continue reading
SDN Chapters From AI to Synthetic Services

From AI to Synthetic Services

AI continues to disrupt our work as service designers, fundamentally changing the way we design, deliver and analyse services. The advances are rapid as well, presenting new opportunities while at the same time forcing us to answer some challenging questions on where and how its capabilities are deployed. This issue of Touchpoint answers an ongoing need in our community to learn from each other - as well as those outside our field - to confidently apply AI, as well as know where it should be avoided.

Continue reading
SDN Chapters Register by May 15 for the maximum Early Bird discount!

Register by May 15 for the maximum Early Bird discount!

Connect, Collaborate, and Create Change – SDGC26 Awaits! Join us in Wiesbaden, Germany and online, 28–30 October. Registration is open, with Early Bird tickets on sale until May 15.

Continue reading