Validating Services through Experimentation

A summary of the SDN Netherlands chapter event that was held on 3 Dec 2019

On 3 Dec 2019, the SDN Netherlands chapter held an event titled "Validating Services through Experimentation".



This was an in-depth 'workout' on how to test service improvements within a real context. Schiphol airport and service designers worked together on improving passenger experience on the airport and presented some of their experiments that took place in summer 2019. While many passengers pass through the airport every day, it is a challenge to intervene in this context and learn about the viability, feasibility and desirability of the proposed service improvement.



After the presentations of these experiments, Makerstreet (the event's hosts) organised a session in which teams of three developed a plan for experiment for different challenges the audience had. All-in-all, it was a great, in-depth workout about the methodology of prototyping services and experimenting in real contexts.

Video wrap-up

Video wrap-up

A short video impression of the event can be found here: https://www.youtube.com/watch?v=J1Q0F5SCCiw

All Headlines

Related Headlines

SDN Chapters Join Us at the Service Design Global Conference 2024 - Register Now!

Join Us at the Service Design Global Conference 2024 - Register Now!

Join us for the Service Design Global Conference (SDGC24) this October! Whether you prefer attending in person in Helsinki or participating online, exciting opportunities await. Register now on the conference website and be part of this inspiring event. See you there!

Continue reading
SDN Chapters Touchpoint 15-3 Call for Papers is now open: “Designing from Within”

Touchpoint 15-3 Call for Papers is now open: “Designing from Within”

As the practice of service design continues to gain recognition and traction, a notable trend has emerged: organisations are choosing to build and utilise in-house service design teams rather than relying on external agencies. This shift brings with it a host of considerations, both positive and negative, that merit in-depth exploration and critical reflection.

Continue reading
SDN Global News Touchpoint Vol. 15 No. 1 | Service Design at the Dawn of AI is out!

Touchpoint Vol. 15 No. 1 | Service Design at the Dawn of AI is out!

What you are about to read is the latest thinking — and hands-on application — around service design and AI.

Continue reading
SDN Chapters Call for papers extended deadline | Submit your abstract until May 5th

Call for papers extended deadline | Submit your abstract until May 5th

Service designers work within a unique context. Because our work influences service innovation, improvement and delivery across lengthy and often complex customer lifecycles, we must work closely with stakeholders from across our organisations, and even beyond. While we aim for deep expertise in our own practice, we must also familiarise ourselves with the ways many others work

Continue reading