Validating Services through Experimentation

A summary of the SDN Netherlands chapter event that was held on 3 Dec 2019

On 3 Dec 2019, the SDN Netherlands chapter held an event titled "Validating Services through Experimentation".



This was an in-depth 'workout' on how to test service improvements within a real context. Schiphol airport and service designers worked together on improving passenger experience on the airport and presented some of their experiments that took place in summer 2019. While many passengers pass through the airport every day, it is a challenge to intervene in this context and learn about the viability, feasibility and desirability of the proposed service improvement.



After the presentations of these experiments, Makerstreet (the event's hosts) organised a session in which teams of three developed a plan for experiment for different challenges the audience had. All-in-all, it was a great, in-depth workout about the methodology of prototyping services and experimenting in real contexts.

Video wrap-up

Video wrap-up

A short video impression of the event can be found here: https://www.youtube.com/watch?v=J1Q0F5SCCiw

Related Headlines

SDN Chapters Call for papers is now open | Submit your abstract until April 26th 2024

Call for papers is now open | Submit your abstract until April 26th 2024

Service designers work within a unique context. Because our work influences service innovation, improvement and delivery across lengthy and often complex customer lifecycles, we must work closely with stakeholders from across our organisations, and even beyond. While we aim for deep expertise in our own practice, we must also familiarise ourselves with the ways many others work

Continue reading
SDN Global News Join us for the next Service Design Network Next Gen Conference 2024

Join us for the next Service Design Network Next Gen Conference 2024

Attention students, young and senior professionals and career shifters: Join us for the 3rd annual SDN Next Gen Conference 2024 held online with the amazing theme: “Infinite Threads: Interdisciplinary Collaboration to Unlock the Power of Service Design” on April 12th.

Continue reading
SDN Chapters Service Design Global Conference 2024 - Get Early Bird tickets until May 31

Service Design Global Conference 2024 - Get Early Bird tickets until May 31

Early Bird tickets for the Service Design Global Conference (SDGC24) are available for sale.

Continue reading
SDN Chapters Touchpoint Vol 14-3 Roundtable | Implementing Service Design

Touchpoint Vol 14-3 Roundtable | Implementing Service Design

On April 10, 2024, we are holding a special event connected to the publication of the most recent issue of Touchpoint, the journal of service design. The issue explores practical aspects, challenges and successes in translating service design outputs into tangible, impactful solutions –– successful implementation.

Continue reading