An afternoon of inspiration.

On September 28, 2016 SDN Denmark hosted a successful afternoon event focused on the theme of disruptive innovation.

Create a culture where failure is accepted!

More and more organisations around the world are thinking in a different way about how they work. This event provided a dynamic platform for designers, business owners and anyone else eager for change to explore innovative service design approaches to new products and services. 

Speakers also reflected upon their experience within the increasingly important topic of organisational change. Dave Ellis (Kingfisher Digital) gave a talk on “Changing the Way of Creating New Products & Services at Kingfisher” and shared his initial insights on building an in-house design team within the Kingfisher organisation. Balder Onarheim (Associate Professor at DTU) presented “The Elements of Disruptive 
Innovation” and discussed various academic models of disruption.

Highlights from the event
  • When building in-house design teams - Find support in the organisation.
  • Work in agile teams - Designers and developers work together and find a shared understanding.
  • Culture is key - Develop a culture where failure is accepted.
  • It is important to set the constraints right. 
  • The most common definition of disruptive innovation is: “A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leaders and alliances.” Harvard Business School professor Clayton M. Christensen, 1995.
  • In an academic sense, disruption and radical innovation is the same. 
  • The difference between incremental innovation and disruption is more tricky. Normally it is described as either the one or the other. Onarheim likes to see it as when making innovation you operate on a scale where one endpoint is incremental innovation and the other disruption.
Moderating the day: Katrine Rau from FJORD Copenhagen --
Moderating the day: Katrine Rau from FJORD Copenhagen

“A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leaders and alliances.”

Speakers & Panelists

  • Dave Ellis, Venture Lead at Kingfisher Digital
  • Balder Onarheim, Associate Professor at DTU & Founder of PlatoScience
  • Celia Romaniuk, Group Design Director at FJORD
  • Moderator Katrine Rau, Group Director at FJORD Copenhagen
Dave Ellis, Balder Onarheim and Celia Romaniuk in a panel debate

Lots of people joined in

All available seats for the event quickly got filled up and the energy in the room was strong.

Related Headlines

SDN Chapters SDN Global Café - Join us on February 2, 2023!

SDN Global Café - Join us on February 2, 2023!

Calling all SDN Members, we got a treat for you! SDN Global Café - Service Design at Scale in a Global Organisation with Érico Fileno will take place on February 2, 2023.

Continue reading
SDN Chapters Service Design Global Conference 2023 - Save the date!

Service Design Global Conference 2023 - Save the date!

We are excited to announce the dates and host city for this year’s Service Design Global Conference. See you in Berlin, October 5-6, 2023!

Continue reading
SDN Chapters SDN Academy | Coming Up 2023

SDN Academy | Coming Up 2023

Here is what's coming up next at the SDN Academy. By joining these courses & lectures, you will be expanding your service design knowledge while getting updated on the latest trends in the service design industry. Whether you are a beginner or an expert in the world of service design, these courses intend to advance everyone's skills and career. Secure your spots by marking your calendar and registering today!

Continue reading
SDN Global News SDN Membership and Community Survey

SDN Membership and Community Survey

Your feedback is highly appreciated!

Continue reading