An afternoon of inspiration.

On September 28, 2016 SDN Denmark hosted a successful afternoon event focused on the theme of disruptive innovation.

Create a culture where failure is accepted!

More and more organisations around the world are thinking in a different way about how they work. This event provided a dynamic platform for designers, business owners and anyone else eager for change to explore innovative service design approaches to new products and services. 

Speakers also reflected upon their experience within the increasingly important topic of organisational change. Dave Ellis (Kingfisher Digital) gave a talk on “Changing the Way of Creating New Products & Services at Kingfisher” and shared his initial insights on building an in-house design team within the Kingfisher organisation. Balder Onarheim (Associate Professor at DTU) presented “The Elements of Disruptive 
Innovation” and discussed various academic models of disruption.

Highlights from the event
  • When building in-house design teams - Find support in the organisation.
  • Work in agile teams - Designers and developers work together and find a shared understanding.
  • Culture is key - Develop a culture where failure is accepted.
  • It is important to set the constraints right. 
  • The most common definition of disruptive innovation is: “A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leaders and alliances.” Harvard Business School professor Clayton M. Christensen, 1995.
  • In an academic sense, disruption and radical innovation is the same. 
  • The difference between incremental innovation and disruption is more tricky. Normally it is described as either the one or the other. Onarheim likes to see it as when making innovation you operate on a scale where one endpoint is incremental innovation and the other disruption.
Moderating the day: Katrine Rau from FJORD Copenhagen --
Moderating the day: Katrine Rau from FJORD Copenhagen

“A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leaders and alliances.”

Speakers & Panelists

  • Dave Ellis, Venture Lead at Kingfisher Digital
  • Balder Onarheim, Associate Professor at DTU & Founder of PlatoScience
  • Celia Romaniuk, Group Design Director at FJORD
  • Moderator Katrine Rau, Group Director at FJORD Copenhagen
Dave Ellis, Balder Onarheim and Celia Romaniuk in a panel debate

Lots of people joined in

All available seats for the event quickly got filled up and the energy in the room was strong.

Related Headlines

SDN Global News Call for Papers: Touchpoint Vol. 11 No. 3 - Service Design and Change Management - Submit Until 8 NOVEMBER

Call for Papers: Touchpoint Vol. 11 No. 3 - Service Design and Change Management - Submit Until 8 NOVEMBER

In this upcoming issue of Touchpoint, we want to specifically focus on the relationship between change management and service design. Submit your abstracts until 8 November.

Continue reading
SDN Chapters “An Introduction to Service Design Through Journey Mapping” Takes the SDN’s New South African Chapter on an Educational Voyage

“An Introduction to Service Design Through Journey Mapping” Takes the SDN’s New South African Chapter on an Educational Voyage

The SDN's SVP and SDN Academy co-founder/Head of Training Jesse Grimes (Kolmiot Service Design) conducts an “An Introduction to Service Design Through Journey Mapping” course for the new South Africa Chapter.

Continue reading
SDN Chapters SDGC19 Filmfest: Talks from the SDN Global Conference with special guests Birgit Mager & Shelley Evenson

SDGC19 Filmfest: Talks from the SDN Global Conference with special guests Birgit Mager & Shelley Evenson

A truly inspiring evening with SDN founders Birgit Mager and Shelley Evenson reliving SDGC in Toronto and talking about the evolution of Service Design.

Continue reading
SDN Chapters SDN Black Friday Deals

SDN Black Friday Deals

Great opportunity to benefit from special deals we have on our membership and publications! Our special prices are available for the whole weekend from Friday, November 29 till December 2, 2019.

Continue reading