The rapid growth of China's economy and the prosperity of the Internet industry have accelerated the development of China’s domestic service design in comparison to other countries. The application and presentation of service design in China are also different.

In 2017, we launched the China Service Design Competition and selected 8 exceptional service design case studies.

Taipei RiRiXinShu (日日心塾) Creative Hub

The project is for developers to propose an alternative use of available land according to the land's characteristics such as topography, environment, population, and local culture. The project also encourages the public to interact and share ideas for an enhanced and new urban lifestyle.

IZhaoHu (爱照护) eHome (Home-based Senior Care) — A community-based or home-based senior care service design

China is facing an accelerated aging of its population. The service design of IZhaoHu plans to bring nursing institution services to seniors’ homes with a service charge and fees based on results. Consequently, it will also help achieve the goal to eliminate differences and regain dignity at a relatively low cost, allowing them to continue to live a happy life in the comfort of their family and community homes.

Orange Dental for Kids (极橙儿童齿科) Service Design

This project belongs to the dental department in the medical category and looks to solve parents’ frustration about their children being afraid of visiting the dentist. It aims to help children understand teeth and dental care from a physical and psychological point of view. The project gamified services in terms of diagnosis and treatment in a space theme park-style clinic environment so that children can enjoy their dental exam experience.

Hengyang Central Hospital Mobile Smart Care Project

This project’s goal is to improve the clinical nursing business through mobile terminals and smart care software and to serve as a secondary brainpower for nurses. It allows the nurses to focus on bedside care and eliminate the possibility of errors when using computer HIS systems as well as improve work efficiency and professional identity recognition. 

Service Design & Smart Bank Branch Design

In recent years, China’s banking industry has entered the third branches transformation and upgrades. Many commercial banks have started to deploy retail-store type banking branches. This project helps banks evolve from a traditional processing center to a retail store model, creating a welcoming establishment where customers can browse for products or services and can serve as a demonstration of service design for banking.

B.O. House — Beijing opera cultural inheritance

Currently, Beijing opera tends to have an antiquated form of attracting audience making it a challenge to stimulate interest. The Beijing Opera House, however, has adopted a more interactive-experience approach to attract wider interest and where the public can have direct interaction with the performers.

Customized Travel Service Innovation Design

This project aims to lower the threshold cost for people to travel to Northern Europe and minimize the communication challenges in designing a trip by allowing costumers to click and select in-depth tour information and customize the desired trip for a unique experience.

Our Space（原聚场）

Nowadays, due to rapid urban and economic developments, there are less and fewer communities with traditional warmth. This project aims to build a jule (俱乐: gathering happiness) community that is different from modern urban community designs to promote increased owners participation through the sharing and co-building of social networks and a comfortable lively space where people look after each other.

For more information about the projects listed above, stay tuned for upcoming articles.

A special thanks to the service design experts that participated in the interviews:

1. Birgit Mager, President of Global Service Design Network (SDN)
2. Jaime Moreno, Co-founder & CEO of Mormedi
3. Marc Stickdorn, Co-author of book This Is Service Design Thinking and Lead Author of the book This Is Service Design Doing
4. Larry Keeley, President, and Co-founder of Doblin Group and Managing Director of Deloitte Consulting, LLP.
5. Musa Hanhan, Senior Director of Customer Experience of Genesys
6. Luis Arnal, Co-founder & Management Partner of INSITM and Professor of the Masters Program in Innovation + Design at Universidad Iberoamericana (UIA)
7. Adam StJohn Lawrence, Co-initiator of Global Service Jam
8. Jules Prick MSc., Co-founder of Koos
9. Markus Hohl, Managing Director and Design Director of Hellon London
10. Katrine Rau, Founder of SDN Denmark and Group Director of Fjord
11. Xuan Zhi, Secretary-General of the Alibaba Design Committee
12. Shan Cha, Senior Interaction Expert of Alibaba & Author of 服务设计微日记(translated into English under the title [Service Design Micro Diary])
13. Cathy Huang, Chairman of SDN Shanghai and Chairperson of CBi China Bridge