From Keywords to Blueprints: An AI-Ready Service Design Framework

Join us for an exclusive sneak peek into designing innovative services that go beyond the ordinary. In this 3-hour workshop, you’ll experience a human-centered approach that combines Language, AI, and service design principles to create exceptional service experiences. You'll explore how to shape perceptions, memories, and values through language and how to generate and evaluate ideas using AI. Additionally, you'll learn how to design value architectures, craft service concepts, map service journeys, prototype solutions, and test outcomes.

Don't miss this opportunity to be at the forefront of service innovation — only 30 seats available!

Trainer: Mauricio Manhaes
Dates: November 1 & 8, 2024
Course Level: Intermediate/Advanced

Learn more about the course here or get your ticket directly via eventbrite here. 

Service Design Leadership Lab 

Leading (service design) teams today is a highly responsible and demanding task, whether in traditional or agile organizations. This four-module learning journey is designed to support current or aspiring leaders in managing their diverse range of daily responsibilities. The course aims to enhance your leadership skills holistically, focusing on three key dimensions: leading yourself, leading your team, and leading the organization.

You'll experience a rich blend of learning formats, including inspiring theory and lectures, interactive sessions, peer-to-peer reflections, self-assessments, and case clinics, all tailored to help you address real-world challenges. You’ll also have the opportunity to connect with like-minded professionals in a safe space and learn from each other's experiences. Every participant will be paired with a "Buddy" for mutual support throughout the course. Theoretical insights will encourage you to rethink or further develop your own leadership style.

Trainer: Dr. Tina Weisser
Dates: November 14, 2024 – January 30, 2025
Course Level: Advanced

Learn more about the course here or get your ticket directly here. 

Strategic Design in Organisations 

Today, more than ever, the role of design is to shape human needs while delivering new service models that improve lives. As design professionals, we continuously experiment with innovative ways to solve complex problems. In this two-part course, you will explore the role of service design in modern organizations, identify design challenges from both inside-out and outside-in perspectives, and learn how to take action to close the gaps between people, processes, policies, and platforms in your organization.

Key Takeaways from This Training:

• Introduce fundamental service design concepts that demonstrate the value of the practice and how to secure buy-in for this work.
• Share insights into the main challenges of implementing service design in mid- to large-sized organizations.
• Show how service design functions as a strategic connector between departments in corporate and consulting environments.
• Empower participants to become cultural change agents within their organizations.

Trainer: Carol Massá
Dates: November 19 & 20, 2024 
Course level: Beginner

Learn more about the course here or get your ticket directly via eventbrite here. 

Service Design Management - Setting the Stage for Implementation 

Successfully implementing service design projects is essential to making a real impact. This training will equip you with the tools to create the right conditions for success.

Key Takeaways from This Training:

• How to create the right conditions within your company
• Key success factors and prerequisites you need
• Essential skills, roles, and responsibilities for effective implementation
• Systemic principles that underpin successful projects
• Useful organizational change models
• How to address resistance and cognitive biases

What are the barriers to delivering new services, and what are the optimization potentials? How can service designers support implementation, and how do you bridge the knowing-doing gap? Join Dr. Tina Weisser’s workshop this November to find the answers.

Date/Time: November 21 & 29, 2024 / 08:00 - 11:30 CET (GMT+1)
Language: English
Course Level: Advanced

Learn more about the course here or get your ticket directly via eventbrite here. 

Journey Management 

This intensive 3 half-day course focuses on Journey Management (also known as Journey Map Operations). Through a combination of talks, interactive workshops, and Q&A sessions, you’ll learn how to elevate journey mapping from a simple workshop tool to a robust, interconnected information system within your organization.

Journey Management allows you to:

• Maintain an always up-to-date hierarchy of journey maps
• Build a repository of past projects and research data
• Coordinate all projects impacting CX/EX across the organization
• Retrieve old projects and leverage existing data for new initiatives
• Create a CX/EX dashboard for management insights
• Actively build bridges between organizational silos

Trainer: Marc Stickdorn
Dates: December 10-12, 2024
Course Level: Intermediate/Advanced

Learn more about the course here or get your ticket directly via eventbrite here.