When was the last time you helped to design a community?

Around 30 people got together, in Lisbon, to share their views, experience and help to shape what kind of chapter they want Service Design Network to build in Portugal.

Last December 13, twenty-six committed designers joined us for an after-work co-creation session. This was the first SDN Portugal building session and an acid test for both our work and vision to make Portugal a Service Design Hub.

The session began with a quick introduction to our vision and associated pillars, SDN organisation and roles envisioned for community members: Ambassador, Go-Getter and Freestyler, from more to less commitment. This short introduction gave place to a great session where feedback, key challenges, opportunities and specific actions were discussed for each of the three pillars (see Figure 1) that represent the vision of Chapter to make of Portugal a Service Design Hub in the world: knowledge, business and community.

 --

This was the first SDN Portugal building session and an acid test for both our work and vision to make Portugal a Service Design Hub.

Results

In terms of commitment, 70% of the participants said in the post-event survey that they were ready to play a go-getter role, which means the willingness to share the burden, execute tasks and make things happen. This ample commitment is a clear representation of the excitement and also the need, verbalized by many, to professionalize this field in Portugal.

Now, to build solid foundations for each of the three pillars presented, this is what we learned:

  • Knowledge: It was emphasized the need to partner with universities to implement courses of Service Design, but also it was highlighted that this offering should be offered online and in Portuguese. Another demand is curating the contents so the quality of what is published in Portugal in this field is guaranteed. 

  • Business: The attendees urged us to show the value of Service design with case studies, best practices, methods and playbooks specifically addressed to c-level. Complementary and for the purpose of creating awareness, many mentioned the need of conferences that presented Service design. 
  • Community: Create a database of professionals that included the key areas of expertise and level of experience. Provide different channels to facilitate the interaction and ability of the community to learn and grow from each other. A third key topic which was mentioned is the certification of professionals. 

Check some glimpses of the event here.

70% of the participants said that they were ready to play a go-getter role, which means the willingness to share the burden, execute tasks and make things happen.

Related Headlines

SDN Chapters El Concilio de Diseño - Un mecanismo escalable para evaluar la calidad de los proyectos

El Concilio de Diseño - Un mecanismo escalable para evaluar la calidad de los proyectos

Cuando el equipo de diseño de BBVA Bancomer empezó a crecer de forma acelerada, pasando de 6 a 120 diseñadores en el lapso de 2 años, nuestro mayor reto fue establecer y permear un mismo mindset de diseño. El cual debía encontrar el balance ideal entre establecer procesos y fomentar una libertad creativa.

Continue reading
SDN Chapters Service Design Award 2019 - 5 years of celebrating service design excellence!

Service Design Award 2019 - 5 years of celebrating service design excellence!

Service Design Award, founded by the Service Design Network in 2015, is the most prestigious award honouring service design excellence from around the world. This year we are celebrating our fifth anniversary and we are proud of our previous winners and finalists who helped us to stay true in our vision to make service design the new normal.

Continue reading
SDN Chapters SDN Academy - Service Design Basics Workshop in Cologne

SDN Academy - Service Design Basics Workshop in Cologne

The latest SDN Academy Service Design Basics Workshop was intense, inspirational and packed with energy! Conducted from 6-7 April 2019, the workshop introduced participants to the world of service design, covered the fundamentals of the service design process, and provided them with the essential methods and tools to support their work in the practice.

Continue reading
SDN Global News SDGC19 Tickets for Sale

SDGC19 Tickets for Sale

Pick your preferred type of ticket or pack and get access to two buzzing and vibrant conference days with inspiring talks and intense workshops

Continue reading