The evening began with a big treat for all -- Frankie Abralind arranged a Skype call from one of the co-authors in Europe, Adam Lawrence. He chatted with the group for a few minutes about the process of writing the book -- with more than 300 contributors! -- and their impetus for doing so. 

That neat intro was a good segue for the group to break into smaller groups, first to start a short icebreaker, but then to delve into the book's topics. More than the plethora of tools and methodologies covered in the book, many were interested in the notion of how to sell service design and how to lay the groundwork for a good cultural mindset where Service Design can thrive.

 Each of the small groups eventually reconvened to discuss the book as a large group, with some commenting that it should be required reading for any academic program because of its comprehensiveness. That then led to the question...and a short debate... about whether to create an official Service Design certification and licensure. It was, however, getting late, and a few of us had already imbibed a few too many beers.... so we all agreed to continue the discussion another time soon! Huge thanks to Frankie Abralind for being the brain child and organizer for this event!