Of the many practical points in Chris Meyerpeter
's energetic and inspiring presentation on how service design is transforming Monsanto
's $16 Billion global business, the one that has stuck with me is this: service blueprints are an apolitical tool for identifying systemic problems. A blueprint doesn't point fingers. It simply describes the current state.
What's more, a blueprint embodies the adage, "a picture is worth a thousand words." It's too easy to use the same words but mean something entirely different. But when we draw what we mean, we get clarity. Such clarity about problems as well as successes gives leadership teams the chance to be more genuinely collaborative.
It's exciting to see a large corporation in St. Louis embracing service design. I hope to see many more follow Monsanto's lead.