Blueprinting

Blame doesn't help with creative problem-solving.

Service blueprints are an apolitical tool for identifying systemic problems.

Of the many practical points in Chris Meyerpeter's energetic and inspiring presentation on how service design is transforming Monsanto's $16 Billion global business, the one that has stuck with me is this: service blueprints are an apolitical tool for identifying systemic problems. A blueprint doesn't point fingers. It simply describes the current state.

What's more, a blueprint embodies the adage, "a picture is worth a thousand words." It's too easy to use the same words but mean something entirely different. But when we draw what we mean, we get clarity. Such clarity about problems as well as successes gives leadership teams the chance to be more genuinely collaborative.

It's exciting to see a large corporation in St. Louis embracing service design. I hope to see many more follow Monsanto's lead.
Chris Meyerpeter --
Chris Meyerpeter
 --

Related Headlines

SDN Global News Call for Papers: Touchpoint Vol. 13 No. 1

Call for Papers: Touchpoint Vol. 13 No. 1

The Call for Papers for our next issue of Touchpoint is open! Submit your abstract by 20 October 2021 and help us to advance the service design field and its practices. We’re looking forward to many inspiring contributions!

Continue reading
SDN Chapters Program is now live and workshop tickets are  available for Service Design Global Conference 2021!

Program is now live and workshop tickets are available for Service Design Global Conference 2021!

We have some exciting news – program for the upcoming Service Design Global Conference 2021 is now live. Please visit the conference website for more information.

Continue reading
SDN Chapters Early bird tickets are now available for Service Design Global Conference 2021!

Early bird tickets are now available for Service Design Global Conference 2021!

The conference team is excited to welcome you to this year's Service Design Global Conference scheduled between October 21 – 22, 2021 (save the date to your calendar!)! Today, we are thrilled to announce that the early-bird tickets are now available with a new tiered pricing system for purchasing tickets.

Continue reading
SDN Chapters Announcing the theme for the Service Design Global Conference 2021: Taking a Stand

Announcing the theme for the Service Design Global Conference 2021: Taking a Stand

October 21 – 22, 2021 (Online)

Continue reading