Blueprinting

Blame doesn't help with creative problem-solving.

Service blueprints are an apolitical tool for identifying systemic problems.

Of the many practical points in Chris Meyerpeter's energetic and inspiring presentation on how service design is transforming Monsanto's $16 Billion global business, the one that has stuck with me is this: service blueprints are an apolitical tool for identifying systemic problems. A blueprint doesn't point fingers. It simply describes the current state.

What's more, a blueprint embodies the adage, "a picture is worth a thousand words." It's too easy to use the same words but mean something entirely different. But when we draw what we mean, we get clarity. Such clarity about problems as well as successes gives leadership teams the chance to be more genuinely collaborative.

It's exciting to see a large corporation in St. Louis embracing service design. I hope to see many more follow Monsanto's lead.
Chris Meyerpeter --
Chris Meyerpeter
 --

Related Headlines

SDN Chapters Service Design Network Learning Fest 2022

Service Design Network Learning Fest 2022

The SDNLF22 is an international virtual conference connecting the next generation of service designers. Open to all disciplines, our goal is to facilitate learning and push the boundaries of service design to foster growth, together in synergy.

Continue reading
SDN Global News Call for Papers: Touchpoint Vol. 13 No. 2

Call for Papers: Touchpoint Vol. 13 No. 2

The Call for Papers for our next issue of Touchpoint is open! Submit your abstract by 12 March 2022 and help us to advance the service design field and its practices. We’re looking forward to many inspiring contributions!

Continue reading
SDN Chapters Massive Change – Life-Centred Design

Massive Change – Life-Centred Design

Recently, Touchpoint publisher Prof. Birgit Mager sat down with design pioneer Bruce Mau to discuss his recent thinking about enterprise design, the significance of canoe-building and life-centred design.

Continue reading
SDN Chapters DEADLINE EXTENDED to Oct. 31 - Submit your abstract forTouchpoint Vol. 13 No. 1

DEADLINE EXTENDED to Oct. 31 - Submit your abstract forTouchpoint Vol. 13 No. 1

Dear writers, we are glad to let you know the deadline for the submission of Touchpoint Vol. 13 No. 1 has been extended to October 31st!

Continue reading