3 Top Service Design Studios to Host SDGC16 Masterclasses

This year the Service Design Network offers a series of Service Design Masterclasses as pre-events to the Service Design Global Conference during the morning of 26th of October 2016 at Rode Hood in Amsterdam. Classes are offered by renowned studios such as STBY, live|work and Informaat.


Introduction to Service Design for Business

What topics will be covered?
Creating business impact through service design. Designing for customer outcomes. Increasing customer lifetime value.
What are the activities?
Through the analysis of a recent case study, the team will alternate between brief introductions to theory and practical group exercises. The live|work team will be joined by the representative of the client organization who sponsored the project used as case study, in order to uncover real benefits, success factors and challenges in practice.

What will people take away?
Key insights on how to use service design strategically. Practical tools to start acting. Evidence and lingo to get buy-in internally with colleagues, team members, or directors.
Who should attend?
Business leaders who wish to understand how to use service design strategically in their organization. If you can’t attend the full conference, this workshop will provide you with the essence of service design for business in a few hours.


Untapped visual media in service design and design research

Explore how to use photography and film for empathic research in service design, combining the art of visual storytelling with the latest technologies.


In this masterclass you will learn techniques drawn from photographers and filmmakers to create engaging visual stories, enabling colleagues and clients to ‘step into another’s shoes.’ We’ll begin by familiarising ourselves through a practical hands­on assignment, focusing on how to effectively communicate and share experiences visually in a powerful way. We will then give an overview to new technologies available for capturing still and moving images, letting you explore yourself how to use these for visual storytelling, and considering how to edit, select, and share this visual media to open up new possibilities for design research. We will conclude with a discussion on our explorations, focusing on how to incorporate these visual techniques and approaches in your day­to­day practice. This Masterclass builds on Viewfinders, STBY’s latest book on visual design research, focusing on the untapped potential of visual media in service design and design research. All participants will receive a copy of Viewfinders for reference and further inspiration. Participants should bring their own laptop and if desired their own cameras they’d like to experiment with (e.g. GoPro, Narrative Clip or Smartphone).


Content Journeys

Learn how to apply content strategy to customer journeys, enriching one of the best-known service design deliverables with critically important new layers.

Customers expect today’s services to provide a continuous experience across channels and touchpoints. Content plays a crucial role in accomplishing this goal. It needs to be consistent no matter what channel it is conveyed in. Content strategy helps to achieve this consistency, yet is often overlooked in service design engagements. This masterclass will teach you how service design projects can benefit from the application of elements of content strategy, and will give hands-on experience on how content journeys fulfil that role. In this masterclass format, facilitators will build on an already successful workshop given several times in the Netherlands, giving more hands-on experience to attendees, in a more intimate setting.

Read more abou the master classes here 

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