Introduction to Service Design for Business
What topics will be covered?
Creating business impact through service design. Designing for customer outcomes. Increasing customer lifetime value.
What are the activities?
Through the analysis of a recent case study, the team will alternate between brief introductions to theory and practical group exercises. The live|work team will be joined by the representative of the client organization who sponsored the project used as case study, in order to uncover real benefits, success factors and challenges in practice.
What will people take away?
Key insights on how to use service design strategically. Practical tools to start acting. Evidence and lingo to get buy-in internally with colleagues, team members, or directors.
Who should attend?
Business leaders who wish to understand how to use service design strategically in their organization. If you can’t attend the full conference, this workshop will provide you with the essence of service design for business in a few hours.