# 1 Autumn SDN Poland Meetup in Warsaw

The #1 Autumn Meetup on September 26th was an occasion to launch a new series of meetings focused on case studies of service design implementation in different sectors and in different cities. We started with Warsaw.

We had two speakers representing a banking sector - Magdalena Macko, Customer Experience Director at ING Bank Slaski and a consultancy - Wieslaw Kotecki, Experience Design Leader, Deloitte CE. 

Magdalena presented the application of Service Design in the design sales process in one of the projects she participated in the bank. She explained how the Double Diamond model was used and pointed out on the major challenges encountered from the phase of research and observation of clients to the testing and implementation phase. Magdalena stressed the importance of behavioral economics in the design process.

Building on his experience of projects he participated in the consultancy, Wieslaw presented his insights on how to be flexible and pragmatic in design. Among them he highlighted the ability to draw conclusions from the mistakes and to treat them as lessons learnt in the next projects, and the importance of the user's perspective is in design. He illustrated the latter with an example of a candidate experience during recruitment.


#SDNPL: Beata Bieńkowska, Katarzyna Młynarczyk, Marta Kuroszczyk, Tomek Bieńkowski, Piotr Wojciechowski.

Related Headlines

SDN Chapters Meet, Mingle & Make an Impact – See You at SDGC25!

Meet, Mingle & Make an Impact – See You at SDGC25!

Join us at SDGC25 in Dallas and online, this October 15–17. In-person and virtual tickets are available - your invitation to connect, share ideas, and explore service design's impact on business.

Continue reading
SDN Chapters Service Design Award: Deadline Extension

Service Design Award: Deadline Extension

You asked, and we listened! We are pleased to announce that the deadline for submissions to the Service Design Award 2025 has been extended to August 10, 2025!

Continue reading
SDN Chapter News Highlights from the webinar "Service Design Books" with Arun Joseph Martin

Highlights from the webinar "Service Design Books" with Arun Joseph Martin

We are excited to share the entire recording, transcript and links to all mentioned resources of this event with co-founder of The Service Design Book Club and Service Design professional Arun Joseph Martin.

Continue reading
SDN Chapters Meet the Jury for the 2025 Service Design Award

Meet the Jury for the 2025 Service Design Award

The Service Design Award 2025 is proud to introduce this year’s outstanding international jury. These industry leaders, innovators, and changemakers are ready to review the world’s best service design work. Meet the experts who will help spotlight the projects making real impact globally.

Continue reading