# 1 Autumn SDN Poland Meetup in Warsaw

The #1 Autumn Meetup on September 26th was an occasion to launch a new series of meetings focused on case studies of service design implementation in different sectors and in different cities. We started with Warsaw.

We had two speakers representing a banking sector - Magdalena Macko, Customer Experience Director at ING Bank Slaski and a consultancy - Wieslaw Kotecki, Experience Design Leader, Deloitte CE. 

Magdalena presented the application of Service Design in the design sales process in one of the projects she participated in the bank. She explained how the Double Diamond model was used and pointed out on the major challenges encountered from the phase of research and observation of clients to the testing and implementation phase. Magdalena stressed the importance of behavioral economics in the design process.

Building on his experience of projects he participated in the consultancy, Wieslaw presented his insights on how to be flexible and pragmatic in design. Among them he highlighted the ability to draw conclusions from the mistakes and to treat them as lessons learnt in the next projects, and the importance of the user's perspective is in design. He illustrated the latter with an example of a candidate experience during recruitment.


#SDNPL: Beata Bieńkowska, Katarzyna Młynarczyk, Marta Kuroszczyk, Tomek Bieńkowski, Piotr Wojciechowski.

Related Headlines

SDN Chapters Early bird tickets are now available for Service Design Global Conference 2021!

Early bird tickets are now available for Service Design Global Conference 2021!

The conference team is excited to welcome you to this year's Service Design Global Conference scheduled between October 21 – 22, 2021 (save the date to your calendar!)! Today, we are thrilled to announce that the early-bird tickets are now available with a new tiered pricing system for purchasing tickets.

Continue reading
SDN Chapters Announcing the theme for the Service Design Global Conference 2021: Taking a Stand

Announcing the theme for the Service Design Global Conference 2021: Taking a Stand

October 21 – 22, 2021 (Online)

Continue reading
SDN Global News It's here! The SDN Accreditation Programme for Service Design Practitioners

It's here! The SDN Accreditation Programme for Service Design Practitioners

We, at the SDN, are proud to announce the launch of our SDN Practitioner Accreditation programme - an entry-level certification for service design practitioners!

Continue reading
SDN Chapters Breaking Down Barriers: Financial Inclusion Launches at the SDN

Breaking Down Barriers: Financial Inclusion Launches at the SDN

Diversity, equity and inclusion can only truly come to life when they permeate all systems of an organisation.

Continue reading