As a service designer my responsibility is putting people first in every project, both users and people from the organisation we work with. Therefor I love: - Conducting and setting up user-centered research (interviews, observations, cultural probes, focus groups and user tests) - Facilitating and preparing co-creation workshops (persona workshops, customer journey workshops and design workshops) - Translating insights into concepts and briefings for further development - The overal management of these projects in close collaboration with colleagues and clients - Teaching people about Service Design and how it can add value to their organisation