About Ivo Dewit
I'm a designer and doctoral researcher at the University of Antwerp (Design Sciences | Product Development), Belgium with a background in business studies, change management and product development.
in my area
My research focuses on: 1. increasing the efficiency of the process from early stage (FEI) ideation of new products and services towards feasible market opportunities in organisations : Toolkit Idea ² Market 2. well-designed products and services result from a thorough understanding of the needs of users. The importance of a user-centred approach cannot be emphasized enough : HCD Roadmap | a blueprint for the design process 3. the design of product service systems that account for a prolonged life span due to a combination of products and services, their unique interaction with the user and the experience it leverages : Toolkit Product Service System (PSS) design & strategic rollout
Ivo’s interest in Service Design
Not the distinction in terms of product versus service is of importance, however the emphasis of the first part relative to the second and its context is. Thus I aim to facilitate and systematically rethink the design process in order to integrate both tangible and intangible components. I therefore pursue a logic that sets focus on the synthesis of both, providing an overarching view on the phenomenon for institutions and organizations that are fully going through the transition and presume previous neglected characteristics of innovation will surface, relevant for both manufacturing and service provider (affecting the) context and the user/people affected by it.