Great passion for crafting exceptional experiences at every customer journey’s touchpoint, focusing on Service Design, and Customer and User Experience domains. During my career I made my mission to go beyond the transactional and delve deep into creating experiences that exceed customer expectations. I firmly believe that in today's world, successful businesses are those that leave a lasting impact by finding that sweet spot between desirability (customer), feasibility (business), and viability (IT).

My expertise lies in using design thinking to create holistic service ecosystems. Through empathetic research, innovative design, and process optimization, I ensure every brand interaction is memorable and meaningful.

I have the ability to navigate between two different working environments in world wide companies: in-house Product and IT Consulting teams. This has allowed me to collaborate across diverse industries and cultures, providing me with a unique perspective on creating standout experiences and helping businesses enhance satisfaction and loyalty, leading to increased sales and repeat business.

I have led several multidisciplinary teams through complex projects immersing them in a combined Design Thinking and Agile mindset. I leverage my educational background in Design, including my certifications in Design Thinking (IDEO U), Research (NN Group), Scrum Master (Scrum Alliance), and Human-Centered Healthcare (Parsons School of Design, The New School) among others. I continuously stimulate my curiosity through ongoing learning.

Worked for several fortune 500 companies to help them improve the experiences for customers in diverse moments of the customer journey and support ecosystem like: Bank of America, State Farm, SONY, Hyundai, AT&T, DIRECTV, Frontier Communications, BBVA Data & Analytics, Openbank, Peppers and Rogers, B. Braun, and American Red Cross to name just a few.