About Omar Vulpinari

Omar Vulpinari
ovulpinari@alice.it | Italy


Omar Vulpinari Innovation Design / Service Design / Brand Communication

Omar Vulpinari, born in the Republic of San Marino, raised in the United States, living in Rimini Italy.

Thirty years of international interdisciplinary design practice, highlighted by intense and awarded social design commitment. Sixteen of which at Fabrica (Benetton Group) as head of the Visual Communication department and chief of the Expanded Media area leading projects for organizations and corporations like United Nations, Teachers Without Borders, The Nippon Foundation, United Colors of Benetton, Samsung, and Sky. 

Currently working as an independent strategist, designer, trainer, coach and facilitator in the fields of service innovation design for companies like Max Mara, Diffusione Tessile and Expo & Cartotec and public institutions like AUSL Romagna, Piano Strategico Rimini and ART-ER.

Also teaching Service Design at the University of Bologna and the University of San Marino.

To me, service design means...

Systemic user-centered value creation is the priority objective of any service innovation effort, whether it is for the improvement of an existing service experience or the ideation of a new one. A service, to be of value, must be functional, feasible (econmically and technologically), delightful and informed by brand purpose.

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