About Omar Vulpinari
Omar is passionate about... innovation, trends, participatory approach, user-centred, customer engagement, service Strategy, experience design, participatory design, business design, innovation process, brand experience, future scenario, value proposition, employee experience, system design, communication, gamification, empathy-building, co-design, system transformation, organisational change, economic return, transformation of culture, collaboration, employee well-being, service concept, co-creation, user experience, prototyping, benchmarking, personas, user journey, workshops, inclusive, simplification, well-being service, trend analysis, customer journey, Double Diamond, universal design and enhanced-efficiency
Omar Vulpinari is an innovation, service design and brand communication expert with over 30 years of international practice offering strategy, design, creative direction, training and facilitation.
He is the first SDN Service Design Accredited Master Trainer in Italy.
Benetton, Samsung, Sky, United Nations, Teachers Without Borders, Max Mara, AUSL Romagna, Art-ER, Piano Strategico Rimini are just a few of the organizations he has worked for.
He is also an educator, teaching Service Design at the University of Bologna and the Bologna Business School, and Advertising at the University of San Marino. Formerly he tought Design Thinking Methods at the University of Ferrara and was course leader of the Service Design Innovation MDes at the University of the Arts London - London College of Communication.
He was wice nominator for The Sir Misha Black Medal and Award for Innovation in Design Education.
He has received numerous internatinal design awards (AIGA, D&AD, Graphis, Good Design, etc.) and has held university lectures and workshops in over 30 countries.
To me, service design means...
Systemic user-centered value creation is the priority objective of any service innovation effort, whether it is for the improvement of an existing service experience or the ideation of a new one. A service, to be of value, must be functional, feasible (econmically and technologically), delightful and informed by brand purpose.