About Omar Vulpinari

Omar Vulpinari
Rimini | Italy


Omar Vulpinari Omar Vulpinari , Innovation, Design Thinking, Service Design and Brand Communication Expert

Omar Vulpinari is an independent innovation, design thinking, service design and brand communication expert with over 30 years of international practice.

He is the first Accredited Service Design Network Master Trainer in Italy.

Benetton Group, Samsung, Sky, United Nations, Teachers Without Borders, Max Mara, Statista GmbH, AD Group, AUSL Romagna, Art-ER Attrattività Ricerca Territorio della Regione Emilia-Romagna, Fondazione Piano Strategico Rimini and Istituto Adriano Olivetti are just a few of the organizations he has recently worked for.

Omar is also an educator, teaching Design Thinking and Service Design at the University of Bologna and the Bologna Business School, and Advertising at the University of the Republic of San Marino.

Formerly he was course leader of the MDes in Service Design Innovation at the University of the Arts London - London College of Communication and professor in Design Thinking Methods at the University of Ferrara.

Twice nominator for The Sir Misha Black Medal and Award for Innovation in Design Education.

Vice president of the International Council of Design from 2007 to 2012.

He has received numerous international design awards (AIGA, D&AD, Graphis, Good Design, etc.) and has held university lectures and workshops in over 30 countries.

His professional services include 

● corporate and public institution training in design thinking, service design and brand communication

● facilitation and coaching (via design thinking, service design and participatory methods) for: 

—experience, service and product innovation

—citizen co-design 

—career orientation

—youth civic engagement 

—tourism experience design

—problem-framing and problem-solving for business, social and personal objectives 

● design sprints

● company workplace culture design workshops

● brand strategy sprints

● brand communication (creative and design for identity, advertising, editorial, spatial, illustration, graphics)

For recent projects visit www.omarvulpinari.biz

To me, service design means...

Systemic user-centered value creation is the priority objective of any service innovation effort, whether it is for the improvement of an existing service experience or the ideation of a new one. A service, to be of value, must be functional, feasible (econmically and technologically), delightful and informed by brand purpose.

Omar’s contributions

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