![Maria Vitaller del Olmo](/assets/images/Ava_light.jpg)
About Nicola Morelli
![Nicola Morelli](https://www.service-design-network.org/images/116x116/yBOdoAO5_Nicola%20Lancaster.jpg)
Profile
![Nicola Morelli](https://www.service-design-network.org/images/310x308/yBOdoAO5_Nicola%20Lancaster.jpg)
I am Professor MSO at Aalborg University, collaborating with the Master in Service System Design. I also work in several EU-funded research projects.
To me, service design means...
I have been working on Service Design for about 20 years, focusing on methodologies and service design strategies. At present I work on projects that apply service design approach to different areas, such as social innovation, designing with data, design for mobility, design for healthcare and design-driven innovation in urban contexts.
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