About Neil Williams
                                                    E2E Strategy and Service Design Manager
                                
                                
                                                                            Cathay Pacific,
                                                                        Strategist and Service Designer
                                
                            I am a service designer and strategist working in the airline customer travel experience sector, based in Hong Kong. My background is in narrative design, and I'm passionate about storytelling.
To me, service design means...
To me, service design means helping teams and organisations understand where they are and how to get to where they want to be.
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