About Neil Williams
![Neil Williams](https://www.service-design-network.org/images/116x116/L90UgtCV_NW_Washington_Headshot.jpg)
E2E Strategy and Service Design Manager
![Neil Williams](https://www.service-design-network.org/images/310x308/L90UgtCV_NW_Washington_Headshot.jpg)
I am a service designer and strategist working in the airline customer travel experience sector, based in Hong Kong. My background is in narrative design, and I'm passionate about storytelling.
To me, service design means...
To me, service design means helping teams and organisations understand where they are and how to get to where they want to be.