About Neil Williams

Neil Williams
Hong Kong | Hong Kong

E2E Strategy and Service Design Manager

Neil Williams Cathay Pacific, Strategist and Service Designer

I am a service designer and strategist working in the airline customer travel experience sector, based in Hong Kong. My background is in narrative design, and I'm passionate about storytelling.

To me, service design means...

To me, service design means helping teams and organisations understand where they are and how to get to where they want to be.

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