About Mário P. Ascenção
Profile
Haaga-Helia University of Applied Sciences,
Principal Lecturer
Quirky is not the only word used to describe Mário. He is thoughtful, yet immensely engaging and affable Mozambique-born Portuguese who loves to play.
Topics of interest:
- Service design in the experience economy,
- Play in service design,
- Embodied service design,
- Transformative service design
- Service design process and tools.
To me, service design means...
design of service concepts, processes, and systems in a manner that enables the value-in-use; i.e. experiences that happen over time and across different touchpoints.
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