![Marika Alhonen](https://www.service-design-network.org/images/116x116/X0SpFfV5_Profiilikuva%20Marika.jpg)
About Mário P. Ascenção
![Mário P. Ascenção](https://www.service-design-network.org/images/116x116/3SQszZTW_Mario%20P.%20Ascencao_SDN%20Accredited%20Service%20Design%20Master.jpg)
Profile
![Mário P. Ascenção](https://www.service-design-network.org/images/310x308/3SQszZTW_Mario%20P.%20Ascencao_SDN%20Accredited%20Service%20Design%20Master.jpg)
Quirky is not the only word used to describe me. I am thoughtful, yet immensely engaging and affable Mozambique-born Portuguese who loves to play.
Topics of interest:
- Service design in the experience economy,
- Play in service design,
- Embodied service design,
- Transformative service design
- Service design process and tools.
To me, service design means...
the collaborative process of developing customer-centric service solutions (useful, usable, and desirable) such as a distinctive service concept, value generating processes, and the service system through which service solutions are facilitated effectively and efficiently whilst enabling value-in-experience (embodied customer experience that happen over time and across different physical and digital brand contacts).
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