About Mário P. Ascenção

Mário P. Ascenção
Helsinki | Finland

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Mário P. Ascenção Haaga-Helia University of Applied Sciences, Principal Lecturer

Quirky is not the only word used to describe me. I am thoughtful, yet immensely engaging and affable Mozambique-born Portuguese who loves to play.


Topics of interest: 

- Service design in the experience economy, 

- Play in service design,

- Embodied service design,

- Transformative service design

- Service design process and tools.

To me, service design means...

the collaborative process of developing customer-centric service solutions (useful, usable, and desirable) such as a distinctive service concept, value generating processes, and the service system through which service solutions are facilitated effectively and efficiently whilst enabling value-in-experience (embodied customer experience that happen over time and across different physical and digital brand contacts).


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