About Mário P. Ascenção

Mário P. Ascenção
Helsinki | Finland

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Mário P. Ascenção Haaga-Helia University of Applied Sciences, Principal Lecturer

Quirky isn’t the only word used to describe me. I am shy, yet immensely engaging and affable Mozambique born Portuguese. I wish to be an Experience Design whiz.


Topics of interest: SD in the experience economy, Sustainability in SD, Play in SD, Embodied SD, Transformative SD, and SD process and tools.

To me, service design means...

design of service concepts, processes, and systems in a manner that enables the value-in-use; i.e. experiences that happen over time and across different touchpoints.


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