About Mário P. Ascenção
Quirky isn’t the only word used to describe me. I am shy, yet immensely engaging and affable Mozambique born Portuguese. I wish to be a Service Design whiz.
Long, long ago... I studied in my native Portugal where I graduated with a B.A. in Hospitality Management and subsequently, a D.E.S.E., Diploma of Specialised Higher Education, in Marketing. In 1999 I achieved an M.A. in Marketing at the University of Ulster, and in 2005 I was awarded a Doctorate of Philosophy (D.Phil.) in Marketing. Also in 2005, I completed the Vocational Teacher Education programme at Helia - Helsinki Business Polytechnic (now part of Haaga-Helia). I'm a certified Experience Expert by LEO - Lapland Centre of Expertise for the Experience Industry (now House of Lapland), and a CHE - Certified Hospitality Educator by AHLEI - American Hotel & Lodging Educational Institute.
Mário’s interest in Service Design
Service design in the experience economy, Sustainability in service design, Play in service design, Participatory service design, Embodied service design, Transformative service design, and Service design process and tools.