About Jo McNicoll

Jo McNicoll
Dundee | United Kingdom

Hi I'm Jo, I have a PhD in Design from University of Dundee. I currently work for the Service Design Academy and previously worked with V&A Dundee’s Design for Business Programme.

I love yoga.

I have also worked on social innovation projects such as the KIST project with Hazel White from Open Change, University of Dundee's BESiDE Research Project and a Knowledge Transfer Fellowship (KTF) looking at the re-design of Ballistic Wear.

Jo’s interest in Service Design

The power of empathy and listening to make the services we interact with on a daily basis an engaging and pleasurable experience.


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