About Jo McNicoll

Jo McNicoll
Dundee | United Kingdom


Jo is passionate about... design and culture, service design methodologies, service design thinking, innovation and design education

Jo McNicoll Service Design Academy, Service Designer
Hi I'm Jo, I have a PhD in Design from University of Dundee. I currently work for the Service Design Academy and previously worked with V&A Dundee’s Design for Business Programme.

To me, service design means...

The power of empathy and listening to make the services we interact with on a daily basis an engaging and pleasurable experience.

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