Isidora is passionate about... design and culture, service design methodologies, service design thinking, innovation, design education, user experience, service delivery, workshop, digital service, user journey, user-centred, inclusive, field research, interviews, workshops, observation, participatory approach, quantitative research, customer engagement, qualitative research, co-creation, enhanced-efficiency, touchpoint analysis, cultural change, service vision, service blueprint, collaboration, employee well-being, transformation of culture, strategic, service design toolkit, experimentation, digital transformation, co-design, interdisciplinary, empathy-building, system design, communication, continuous innovation, value proposition, service strategies, methodology, omni-channel, concept validation, metrics, stakeholder map, service innovation, service architecture, service roadmap, intercept interview, secondary research, co-design sessions, concept sketching, customer experience, experience roadmap, service safari, customer journey, universal design, desktop research, ethnographic research, customer service, information design, experience prototyping, contextual research, Experience Testing, Double Diamond, Co-creation, Ethnographic Research, Affinity Mapping, Customer Journey, user-driven innovation, innovation process, process, customer journey, SERVICE implementation, service implementation, CX, Transformation, Workshop design, Human-Centered Research, Empathy Interviews, Empathy-Building, Co-Creation, Prioritization, Service Implementation, Analogue Service, Digital Service, Organizational Structure, journeymap, service management and product management