About Dennis Abuya

Dennis Abuya
Nairobi | Kenya


Dennis Abuya Strategy by Design, CEO

Dennis is the founder and CEO of Strategy by Design, a service design agency that helps organizations solve their seemingly intractable problems and develop winning experiences for their stakeholders, using design thinking.

To me, service design means...

Service Design provides a structure that enables a rich relationship and emotional connection with customers/users/beneficiaries, and hence the creation and delivery of services and systems that are personalised, intuitive and responsive to their needs.