About Dennis Abuya
Profile
Strategy by Design,
CEO
Dennis is the founder and CEO of Strategy by Design, a service design agency that helps organizations solve their seemingly intractable problems and develop winning experiences for their stakeholders, using design thinking.
To me, service design means...
Service Design provides a structure that enables a rich relationship and emotional connection with customers/users/beneficiaries, and hence the creation and delivery of services and systems that are personalised, intuitive and responsive to their needs.
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