Danny established Cyber-Duck in 2005 from his flat in Mill Hill. He was driven by a desire to blend design, usability and technology to achieve the best user experience for companies. He brought multiple disciplines under one roof, including digital optimisation, technology and user-centred design.  

Cyber-Duck has an adaptable operating model, underpinned by a creative R&D edge. Danny is particularly passionate about Service Design. Under his guidance, Cyber-Duck is proudly an ISO accredited agency. That means we consistently deliver high-quality services that can solve challenging briefs from clients like the Bank of England and Sport England.

In 2015, he was awarded Wirehive 100’s first Digital Leader of the Year. With our agency previously listed in Deloitte’s Technology Fast 100 (EMEA), Danny has also been recognised by BIMA Hot 100. He was also chosen for the DIMA 50 male advocates for equality in marketing and media.

Danny enjoys regularly sharing expertise in keynotes for branding, marketing, user experience (UX) and tech conferences. These include the UKTI, Marketing Week Live, Business of Web Design, UX London, UXPA and internal workshops at the BBC’s Future Is Now. His digital insights have been featured in B2B Marketing, Econsultancy, UX Magazine, Web Designer Magazine and Smashing Magazine.