About Ana Urquilla

Ana  Urquilla
Antiguo Cuscatlan | El Salvador


Ana  Urquilla Grupo Financiero Ficohsa, Head of Strategic Design

I recently took on a new challenge (May 2022 – Present), joining the world of financial services. Along with a group of talented Latin American professionals, we have been tasked with developing the new digital versions for one of Central America's largest financial groups' products and services. As Head of Strategic Design, I lead and manage research, ideation, and validation processes to guide the creation of these new personal banking options.

Prior to that, I worked 14 years in academia as Innovation Director (June 2021 – April 2022), Director of the Strategic Design Lab (January 2013 – June 2021), and Lecturer and Facilitator (February 2009 – May 2022) at Escuela de Comunicación Mónica Herrera in El Salvador. My work focused on developing and implementing new services, educational experiences, co-creation efforts, and tools that helped undergraduate students and multidisciplinary teams from private enterprises, non-profit organizations, autonomous agencies, and academic institutions learn how to innovate through practice.

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