About Amir Arsalan Shamsabadi
Service designer at DNB, Oslo Norway
Amir Arsalan is passionate about... user journey, digital transformation, co-creation, service design, team collaboration and concept sketching
DNB,
Senior Service Designer
My name is Amir Arsalan, and I am a senior Service Designer with a multidisciplinary background in industrial design, systems thinking, and human-centered innovation. I’ve worked across various countries, including Norway, Sweden, and Iran, gaining diversified experience that has shaped my approach to service design. Over the last five years, I’ve been focused on delivering impactful solutions at organizations like DNB and Sopra Steria in Norway.
Throughout my career, I’ve always emphasized the importance of a holistic approach, ensuring seamless user experiences across both digital and physical touchpoints. My work has spanned industries from banking to healthcare, consistently aiming to co-create solutions that align with both user needs and business goals. With a Master’s degree in Service Design from the Oslo School of Architecture and Design, I’m passionate about using design to drive positive change in complex systems.
To me, service design means...
To me, service design is about orchestrating meaningful interactions between people, services, and systems. It’s more than just designing a solution; it’s about understanding the intricate relationships and interdependencies that shape the overall user experience. I believe that service design is rooted in empathy and co-creation, where designers act as facilitators of change by aligning user needs with business goals.
Share your favorite projects with our community:
Migration of Sbanken Corporate Customers to DNB
After DNB acquired Sbanken, the strategic decision was made to migrate all corporate banking (CB) customers to DNB's systems. As the service designer on that project, my role was to ensure a smooth transition by mapping out the entire system and the future-state customer journey. This involved identifying pain points that corporate customers might face during the migration process and determining opportunities to enhance their experience.
Through in-depth research and analysis, I helped design an onboarding portal as part of the solution, which became the central solution for guiding corporate clients through the transition. This portal addressed customer concerns by providing clear, user-friendly information, ensuring that they remained informed and confident throughout the migration process.
The onboarding portal was a key part of aligning the migration with DNB's digital transformation strategy, streamlining both the customer experience and internal workflows. It ensured that corporate customers were not only seamlessly integrated into DNB’s ecosystem but also experienced minimal disruption to their services during the migration.
This project exemplified how thoughtful service design can bridge technical transitions with a strong focus on user experience, providing value to both the customers and the business.
Read more about the project here!
Customer journey —
Amir Arsalan Shamsabadi
VITA NOKA Future-State Customer Journey
In 2021, following VITA’s acquisition of NOKA, Norway’s largest beauty and wellness chain sought to integrate NOKA’s specialized food products into their portfolio. My role as a service designer was to map out and define the future customer journey for NOKA products across VITA’s physical stores and online channels.
I began by understanding the current distribution model, researching customer types and channels, and exploring possibilities such as subscription-based sales. I then mapped out how NOKA products could seamlessly fit into VITA’s existing ecosystem, ensuring a smooth and cohesive experience for customers.
Customer journey —
Amir Arsalan Shamsabadi
Falck Holomotive
In this project, we explored the integration of Hololens 2 technology into Falck’s roadside assistance services. As part of the team, I focused on understanding the broader service ecosystem, mapping out how Hololens 2 could be utilized to improve efficiency and communication. My role included conducting research and mapping the customer journey, identifying scenarios where mixed reality could enhance the technician’s ability to collaborate with experts remotely.
The project involved user testing and developing four key scenarios for how Hololens 2 could be implemented. These included remote diagnostics, on-site repairs, and training for technicians using augmented reality tools, ultimately aiming to enhance customer service and operational efficiency for Falck’s roadside assistance.
Read more about it here!
Falck —
Amir Arsalan Shamsabadi
Related members From the same Country
