I am a Senior Designer with over 8 years of experience, specializing in transforming complex financial systems into human-centered service strategies. My career is defined by a transition from hands-on digital design to high-level service orchestration.

The Corporate Foundation:

At PrivatBank, I established the UX Research function for the B2B ecosystem from the ground up. I built the infrastructure for continuous product discovery and evidence-based decision-making, bridging the gap between user needs and commercial viability as a certified Product Owner.

Expert Evolution (The Career Break):

Following my tenure in banking, I dedicated 10 months to a conscious career break for intensive upskilling. During this period, I achieved SDN Professional Accreditation and expanded my strategic toolkit:

1. Service Design: Completed the Advanced Course at DesignThinkers Academy and Advanced Masterclasses at SDN Academy.
2. Accreditation: Obtained the status of SDN Accredited Service Design Professional — an international validation of my expertise.
   
3. Advanced Facilitation: Practicing Playback Theater to master active listening and improvisation for high-stakes stakeholder alignment.
   
4. Deep Research: Studying projective techniques and metaphors to uncover subconscious user motivations and bypass rational filters.
   
5. Future Tech: Exploring Vibe Coding and AI-driven tools to accelerate design workflows and prototype complex service solutions.
6. Strategy & Behavior: Studying Byron Sharp’s and Jenni Romaniuk’s frameworks, including Category Entry Points, to design services that act as a "natural choice."
7. Knowledge Sharing: Delivering public lectures on UX research and Service Design for the professional community.

Today, I combine my solid banking background with these global methodologies. I apply evidence-based strategic frameworks and deep research insights to create scalable service solutions that resonate with users on a deeper level.