About Akshata Chitnis
Service Designer
Akshata is passionate about... service design methodologies, service design thinking, design education, participatory approach, qualitative research, service roadmap and white space research
London Stock Exchange Group,
I'm Akshata, a Service Designer deeply passionate about understanding people- their stories, emotions, and behaviours; and using those insights to design meaningful, impactful services.
With a strong foundation in Design Research and Strategy, my practice centres on connecting the dots between user needs, business goals, and systemic challenges. I thrive on translating insights into people-centred innovations that are both engaging and sustainable. Whether it's through active listening, collaborative workshops, or visual storytelling, I enjoy crafting services that truly resonate.
Over the years, I've had the opportunity to apply Service Design across a range of sectors including education, fintech, healthcare, and the social impact space working closely with users and stakeholders to co-create value at every step of the journey.
I hold a Master’s in Service Design from the Royal College of Art, and a Bachelor’s degree in Multidisciplinary Design, where I graduated with a First Rank Gold Medal. My education has shaped my ability to zoom out and see the bigger picture, while staying grounded in human experience.
Some proud moments include being internationally recognised through the Core77, A’ Design, and D’Source UN SDG Awards, presenting at Netexplo UNESCO, and having my research on student wellbeing systems published by Springer Nature.
To me, service design means...
To me, service design is about making the invisible visible uncovering the systems, behaviours, and touchpoints that shape people’s everyday experiences, and reimagining them to create more meaningful and human solutions. It’s not just about designing better services, but about asking better questions: Who are we designing for? What barriers are they facing? How can we make this experience more inclusive, sustainable, and aligned with their goals? Service design is both a mindset and a method to bring empathy and strategy together!
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