Latest case studies

Case Studies: Government Citizens First: Essex County Council Adopts Design Thinking Protocol

Citizens First: Essex County Council Adopts Design Thinking Protocol

PDR worked with Essex County Council to build capacity for design thinking among senior advisors and commissioners to raise awareness of the method and create champions for the approach within the council.


Service Designer: PDR (International Centre for Design & Research)

Service Provider: Essex County Council (ECC)

Industry: Government

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Case Studies: Healthcare The People’s Pharmacy Adopts New Approach in Finnish Healthcare Market

The People’s Pharmacy Adopts New Approach in Finnish Healthcare Market

Yhteistyöapteekit (YTA) is the largest pharmacy chain in Finland comprising over 120 pharmacies around the country. YTA hired Hellon to help it to cope with the radical challenges that the Finnish pharmacy industry is facing.


Service Designer: Hellon

Service Provider: Yhteistyöapteekit (YTA)

Industry: Healthcare

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Case Study DMA: Implementing Service Design Methods In Australian School

DMA: Implementing Service Design Methods In Australian School


Service Designer: DMA

Service Provider: Macquarie Primary School

Industry: Education

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Case Study Muzus: Reimagining Mobility Services Based on Personas

Muzus: Reimagining Mobility Services Based on Personas


Service Designer: MUZUS

Service Provider: Municipality of Rotterdam

Industry: Transportation

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Case Study Bridgeable: Redefining the TELUS Renewals Experience

Bridgeable: Redefining the TELUS Renewals Experience


Service Designer: Bridgeable, with in-house team

Service Provider: TELUS

Industry: Telecommunication

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Case Study Servizz Design: New Tools Aims to Create Change in Malta Government

Servizz Design: New Tools Aims to Create Change in Malta Government


Service Designer: Royal College of Art, Student

Service Provider: Royal College of Art, Student

Industry: Government

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Case Study Flo: Smart Black Taxi Service Aims to Tackle London's Air Quality Challenge

Flo: Smart Black Taxi Service Aims to Tackle London's Air Quality Challenge


Service Designer: Royal College of Art, Student Team

Service Provider: Transport for London

Industry: Transportation

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Case Study GSA & RBS: Future Bank 2025 - According to Generation Y

GSA & RBS: Future Bank 2025 - According to Generation Y


Service Designer: Glasgow College of Art, Student Team

Service Provider: Royal Bank of Scotland

Industry: Financial Services

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Latest case studies

Case Study Factory NextGen: Innovating Through Generational Skill and Idea Exchange

Factory NextGen: Innovating Through Generational Skill and Idea Exchange


Service Designer: Royal College of Art, Student

Service Provider: SME manufacturing organisations in Taiwan

Industry: Manufacturing

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Case Study Communi.care: Enhancing Patient Experience and Maximising Support Services

Communi.care: Enhancing Patient Experience and Maximising Support Services


Service Designer: Universidad de Los Andes, Student Team

Service Provider: Fundación Santafé de Bogotá (FSFB) university hospital

Industry: Healthcare

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Case Study HIZA: Reducing Patient Anxiety in Hospital Designed for the Elderly

HIZA: Reducing Patient Anxiety in Hospital Designed for the Elderly


Service Designer: Universidade Federal do Paraná, Student

Service Provider: Hospital do Idoso Zilda Arns, Curitiba

Industry: Healthcare

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Case Study Railway Implements Service-Oriented Approach to Enhance Customer Experience

Railway Implements Service-Oriented Approach to Enhance Customer Experience


Service Designer: Uniform Strategisk Design AS

Service Provider: Norwegian State Railways (NSB)

Industry: Transportation

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Case Study Doblin Deloitte: Delivering an Emotionally Satisfying Veteran Experience

Doblin Deloitte: Delivering an Emotionally Satisfying Veteran Experience


Service Designer: Doblin Deloitte

Service Provider: United States Department of Veteran Affairs

Industry: Government

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Case Study Essense: Service Design Airport Experience - Commercial Journey Vision

Essense: Service Design Airport Experience - Commercial Journey Vision


Service Designer: Essense

Service Provider: Schiphol Group - (Amsterdam Schiphol Airport)

Industry: Transportation

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Case Study Mahi-Mahi Project: Redesigning the In-School Canteen Experience

Mahi-Mahi Project: Redesigning the In-School Canteen Experience


Service Designer: Apitropik

Service Provider: Askora Plus S.L.

Industry: Commercial Services

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Case Study Money Coaching: Capital One Changes Conversation With its Customers

Money Coaching: Capital One Changes Conversation With its Customers


Service Designer: Capital One

Service Provider: Capital One, Capital One Cafés

Industry: Financial Services

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