GSA & RBS: Future Bank 2025 - According to Generation Y
31 December 2017

A Glasgow School of Art (GSA) MEDes student, BDes and MIDes new graduate team partnered with the new Royal Bank of Scotland (RBS) design team for four months during 2015-16. The student team developed the company’s emerging user-centred design process and integrated a future forecasting methodology. They conducted in depth user research into Generation Y and designed service concepts, personas and a future world context that continue to impact the user-centricity of RBS projects.

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