About Riina Iloranta
Riina is passionate about... service design methodologies, service design thinking, innovation, design and culture and design education
Haaga-Helia University of Applied Sciences, Lecturer, Experience economy
I have a passion for service design, design thinking and developing the customer experience. My background is in tourism and hospitality industry and service product development. Therefore, especially designing and creating a high-quality and holistic customer experience, is my core knowledge. Also, I have a strong drive for value and business thinking.
To me, service design means...
To me, service design is first to see the world through someone else's eyes and then designing services, processes, and concepts that give the most value to them and the company or organization.