About Martin Gamble
SDN Accredited Service Design Practitioner
I’m Martin Gamble, a Service Designer with a background in design, operations and project management. I’m originally from the UK, have lived in Germany for 8 years and am Berlin-based. I'm working for Yara Digital Farming, currently supporting our Innovation and Exploration projects through problem, solution and prototype stages.
To me, service design means...
Service design improves the experience of BOTH the user and the employee, by designing, aligning and optimising an organisations operations to better support customer journeys. It involves the planning and organising of a business’s resources (people, props and processes) in order to directly improve BOTH the customer’s experience and the employee’s experience, (employees who are at the heart of making these customer journeys possible).