I focus on user and product research, experience evaluation, user experience and product strategy to organizations of different sectors, of all sizes.

If the clients need to figure out who to market to, why people are behaving (or not) a certain way, or how to encourage them to behave differently, I join them on the process of understanding how people are interacting with the product, which is in the core of a successful business. I work with multi-disciplinary teams on design and experience, marketing strategy, product strategy, sales, everything.