About Stephen Wood
Virtusa, VP: Innovation & Service Design
I lead the Innovation and Service Design team at Virtusa xLabs. Over many (many) years I've worked right the way across the Customer Experience field working for Big 4 and boutique consultancies.
To me, service design means...
-Embedding design-centric teams in organisations that are not design led. -Deep ethnographic research. -Applying Service Design digital channels and emergent technologies.