About Ricardo Ramirez

Ricardo Ramirez
Toronto | Canada


Ricardo is passionate about... user experience, digital transformation, co-design, service innovation, experience design, service improvement and design research

Ricardo Ramirez Canadian Standards Association, Manager, Service Design

I'm an experienced Service Designer and UX Practitioner with a passion for creating people-centric experiences.

I'm originally from Venezuela and I've been living and working in Canada for over 15 years. Throughout my career, I've been relied on to support the design and development of innovative products and services, and lead cross-functional teams from research to implementation.

I've had the opportunity to work on a number of consulting/advisory roles for industry-leading organizations in the Americas, with an emphasis on Human-centred Design and Digital Transformation.

My background is in Computer Science with post-graduate studies in Entrepreneurship and Small Business, as well as Leading Organizations and Change. I'm NN/g UX and Scrum.org PSU I certified, and have been accredited as a Service Design Practitioner by the Service Design Network (SDN).

To me, service design means...

Creating products and services people actually want and need.

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