About Joanne Mendel

Joanne Mendel
Oakland | United States

Service Design background overview

Joanne is passionate about... and customer engagement

Joanne Mendel USAA Visa Signature card, Product and service design strategist | Research-driven innovator | Experience design leader

I'm excited to have the opportunity to engage with and contribute to this community. Service Design has been a passion of mine for a long time. I have 20 years’ of experience uncovering consumer insights, framing product and service strategies and creating experiences for leading companies across a range of industries; healthcare, education, IIoT, finance, consumer goods & services.  


I’ve established practices in Research and UX at start-ups, consultancies, and corporations and have held leadership roles in research, information architecture, and visual design. 


 I’m a creative problem solver and systems thinker that is accustomed to wearing many hats to move with agility between big picture strategy and detailed project execution. 


I have extensive experience conducting mixed methods research, identifying opportunities at the intersection of user and business needs, leading high-performing cross-functional teams and engaging stakeholders across the project lifecycle. 


I have a passion for evolving the methods, tools and approaches we take to unlocking problems in response to the changing needs of client work and have been consistently involved in practice development and coaching designers and research in best practices.


I have a MDes in Human-Centered Design from the Institute of Design, IIT and a BFA in Visual Design and Communications from California College of the Arts.


To me, service design means...

• Explore/understand opportunities in the environments, ecosystems and the needs of humans. • Work through silos with stakeholders and engage them in design-driven processes and methodologies for framing solutions. • Evolving solutions through prototyping, testing and iteration to realize them at their best.


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