About Joanne Mendel

Joanne Mendel
Oakland | United States

Service Design background overview

Joanne is passionate about... design and culture, service design methodologies, service design thinking, innovation, design education, service delivery, expert interviews, service design and business besign

Joanne Mendel Ascension, Service Design Principal

I'm excited to have the opportunity to engage with and contribute to this community. I have 20 years’ of experience uncovering consumer insights, framing product and service strategies and creating experiences for leading companies across a range of industries; healthcare (primarily), education, IIoT, finance, consumer goods & services. I've established practices in experience design and research in start-ups, consultancies and in corporations and have held leadership roles in research, information architecture, and visual design.  

 I’m a creative problem solver and systems thinker that is accustomed to wearing many hats to move with agility between big picture strategy and detailed project execution. I conduct mixed methods research, identify opportunities at the intersection of customer and business needs and lead high performing, cross-functional teams with stakeholders across the project lifecycle. 

My passion is for evolving human-centered methods, visual thinking tools and cross-disciplinary approaches we take to unlocking problems in response to the changing needs of the work at hand. I find that iterating between theory and practice generates the best feedback for what actually works.

I have a MDes in Human-Centered Design from the Institute of Design, IIT and a BFA in Visual Design and Communications from California College of the Arts.

To me, service design means...

• Explore/understand opportunities in the environments, ecosystems and the needs of humans. • Work through silos to engage stakeholders in design-driven processes and methodologies for understanding the current situation and framing solutions. • Evolving solutions through prototyping, testing and iteration to realize them at their best.

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