When I grew up in East Germany I spent a lot of time traveling with my dad who was responsible for service of all foreign car brands. So I grew into a conviction that good service is key for success. I was bad at drawing so studying design wasn't really a feasible possibility. But Fascinated by the philosophy of design and how it can compliment and join other disciplines I came to Cologne to study integrated design I learned about Service Design and was lucky to meet and work with Birgit Mager and Michael Erlhoff. In the very beginning of SDN I met more great people and mapped the emerging field http://issuu.com/st_moritz/docs/pa2servicedesign