The DC Service Design Chapter’s summer event in August was Service Design Roots. It set out to discuss where service design comes from, what it is, why it relates to so many fields, and why it makes sense to use. John Gray Parker, a Service Designer from Booz Allen, led a discussion that spanned service design history, background and theory; from Lynn Shostack and Birgit Mager, to Patti Moore and Service dominant logic. The group intersected with questions, thoughts, and critiques, as we engaged in a very meaningful dialogue about what service design is, what it's primary influences are and have been, as well as where it is going. A few questions that stirred up conversation were; “Is Service Design replacing market research?” and “Should Service Design incorporate quantitative research?” The group explored each question for a short time, but the group consensus was these questions could be explored and debated for hours. We all look forward to mulling these over in future meetings.
Happy Holidays from SDN
We, at the Service Design Network, would like to wish you and yours a very happy and healthy holiday. In the spirit of giving this holiday season, we are excited to offer our community speciality pricing on opportunities designed to help you learn, grow and connect. From SDN Membership, SDN Accreditation, and the SDN Academy, now is the time to "gift yourself" by taking advantage of these discounted offers today.