The DC Service Design Chapter’s summer event in August was Service Design Roots. It set out to discuss where service design comes from, what it is, why it relates to so many fields, and why it makes sense to use. John Gray Parker, a Service Designer from Booz Allen, led a discussion that spanned service design history, background and theory; from Lynn Shostack and Birgit Mager, to Patti Moore and Service dominant logic. The group intersected with questions, thoughts, and critiques, as we engaged in a very meaningful dialogue about what service design is, what it's primary influences are and have been, as well as where it is going. A few questions that stirred up conversation were; “Is Service Design replacing market research?” and “Should Service Design incorporate quantitative research?” The group explored each question for a short time, but the group consensus was these questions could be explored and debated for hours. We all look forward to mulling these over in future meetings.
Call for Papers: Touchpoint Vol. 11 No. 3 - Service Design and Change Management - Submit Until 8 NOVEMBER
In this upcoming issue of Touchpoint, we want to specifically focus on the relationship between change management and service design. Submit your abstracts until 8 November.